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- Create a Marketing plan for an all-natural herbal hair product. The marketing plan must include strategies and tactics for launching and promoting the product to the ideal market.To conduct a consumer analysis for the product—the good, service, or idea—in your marketing plan: 1 Identify the consumers who are most likely to buy your product—the primary target market—in terms of (a) their demographic characteristics and (b) any other kind of characteristics you believe are important. 2 Describe (a) the main points of difference of your product for this group and (b) what problem they help solve for the consumer in terms of the first stage in the consumer purchase decision process in Figure 4–1. 3 For each of the four outside boxes in Figure 4–4 (marketing mix, psychological, sociocultural, and situational influences), identify the one or two key influences with respect to your product. This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.What are the current needs of each target market? Describe the target market in terms of demographic, geographic, psychographic, and product-usage characteristics. What changes in the target market are nanticipated?
- Compare the three levels of market targeting that companies can use in choosing how many segments to target. Provide an example for each of the three targeting options.Determine the marketing concept for two products below. For doing so, you have to find the following: Objective of the business: A Features of the product: Benefits of the product: Target segment of consumers: Type of marketing management orientation Objective of the business: DON'T TALK ÜF LOVE & PEACE Features of the product: Benefits of the product: WHEN YOU HAVE A DEAD ANIMAL ON YOUR PLATE Target segment of consumers: Type of marketing management orientationDiscuss the concepts of market segmentation and product positioning, and explain how they are related. What are the variables that can be used to segment markets? Also, how many variables should typically be used to segment markets efficiently? Justify your answer.
- Identify a product or service you want to market, and choose a market targeting strategy you think is best to apply on your chosen product/service.Discuss Describe the process of segmenting a target market and explain why it is crucial for effective marketing planning.Who or which target market is the whole wheat product targeting
- A women’s health clinic has recognized the need to segment its market. Identify three bases by which this clinic might segment the female market, and identify the manner in which the “product” component of the marketing mix would change in light of the segmentation base used.You are opening a bookstore, and now working on the marketing plan. Select two target markets for your business. Please explain the criteria you considered in segmentation. Present an appropriate marketing mix for each target market. Provide explanations on your decisions.by choosing a product or product category that interests you. Next, prepare a detailed market segmentation analysis for this product by describing your product and explain why your segmentation scheme meets the four essential criteria.Also, provide your rationale for choosing your segment descriptors.