5) Focus group research- a. Is carried out over several days b. Typically uses groups of 30 or more people c. Requires a moderator with a high level of observational, interpersonal and com- munication skills d. Is a type of quantitative research
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- are the statements which are framed before conducting the research. a. Objectives b. Problem statements c. Research questions d. HypothesesWhich of the following examples BEST illustrates the kind of research that might reveal market segments that can be targeted most profitably? Group of answer choices A) A research analyst producing a report of sales volume by product and year. B) Focus group participants discussing what they like most about their smartphones. C) A website hosting firm providing a report of site traffic ranked by page views and duration. D) A poll that asks research subjects to vote for one of two variations of an ad campaign.Using hypotheses is important when framing a marketing research study for all the following reasons, except... provides some insight into what people believe would remedy a problem provides clear direction to the research makes the research relevant and more likely to drive business decisions encourages the use of advanced data analytics reflects some of the current thinking within an organization When designing a research study, a decision whether to use qualitative or quantitative research must be made. In general, qualitative research is preferred when... not much is known about the topic and the project is somewhat exploratory the research project is being conducted by a student team there is only a small research budget little time is available before a major business decision must be made managers are uncomfortable with quantitative research methods and analysis tools When making a research…
- Which of the following is true? Select one: a. Comparing with test marketing, the data and information obtained from periodicals is usually more expensive. b. Primary research must be qualitative, but secondary research can be either qualitative or quantitative. c. Comparing with primary data, secondary data is usually more accurate. d. Quantitative data can be obtained by conducing either a primary research or a secondary research.Assignment that describes how a generic theory would be tested through applied research in a specific situation.What kind of research devices conclusion from observation and manifestations that already occurred in the past and compared to dependent variables? A. Survey B. Experimental C. Correlational D. Casual-Comparative
- .Definition of research: 1.Research is a systematic,formal,rigorious and precise process employed to gain solutions to problems and/or to discover and interpret new facts and relationships. 2. Research is to search gain, to take another more careful look. to find out more. Synthesize and look for common terms in the gathered definition. Formulate a group definition of research2. Good research will know the answers to a research problem before implementing the required methodology. True/False 3. Only direct quotes need to be cited when referencing the sources used in a research paper. True/Falsehoosing a research question is the central element a. In qualitative research b. In quantitative research c. It follows research objectives d. Both quantitative and qualitative research
- “One of the most challenging aspects of conducting research proposal is to clearly identify the “problem” that leads to a need for your study. 1a) Just because a problem exists and the author can clearly identify the issue, does not mean that the researcher can or should investigate it. Discuss, THREE main principles to question prior to writing a research proposal using relevant example. 1b) Discuss the sections which should be present in a strong problem statement.1. Which best define quantitative research? A. During quantitive research the researcher collects documents and numerical data to address theresearch. B. Quantitative research explains a phenomenon by means collecting numerical data throughsurveys and observations. C. Quantitative research is subjective in nature and address the research within the interpretivist paradigm D. Quantitative research explains a phenomenon by means of collecting numerical data throughsurveys and observation and analysing the data with statistical procedures. 2. In the structuralist paradigm research is objective and the researcher uses a quantitative approach toaddress the research objectives. True FalseAuthenticity of a research finding can be determined by the level of _____________________. a. objectivity b. validity c. originality d. truth