Some websites pay bloggers to write favorable reviews. 11. Personal and digital word-of-mouth communication is very important when people are selecting restaurants and entertainment.
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Strongly Disagree | Disagree | Agree | Strongly Agree | Question |
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10. Some websites pay bloggers to write favorable reviews. | ||||
11. Personal and digital word-of-mouth communication is very important when people are selecting restaurants and entertainment. | ||||
12. Companies use events to incite publicity and the public excitement around a product, such as the long lines that awaited the introduction of the newest iPhone at Apple's London store. | ||||
13. A video on YouTube showing crazy stunts featuring trucks is a good way for a marketer to share a message online dramatically and quickly. | ||||
14. Placing products in movies has shown to be an ineffective tool for marketers. | ||||
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- (3 of 20) Which of the following is NOT a tactic? OTwitter Contest O Press Release O Print Advertisement O Focus on partnerships to establish credibility the Save16. Excessive media use and loneliness often go hand in hand. True False1. Which of the following statements is a disadvantage of consumer blogs from the marketers’ perspective? Multiple Choice They do not allow marketers to respond to customer complaints. They allow bloggers to post whatever they like about a company or its products, whether their opinions are positive or negative, true or false. They do not have the potential to build a company’s reputation. They can be edited by any other Internet user. 2. Hannah works in the corporate office of a mobile phone company. She develops communication exchanges with customers via mobile and social networks. This demonstrates which type of marketing? Multiple Choice omni-channel retailing viral marketing digital marketing predatory marketing
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- Course Name: Advertising, MCQ Types Questions Question-04: When deciding on promotional messages, each marketing element, from media advertising to product rebates and coupons, must go through every stage of the communication process. Select one: True False Question-05: One of the main differences between a blog and traditional online news media is that Select one: Only traditional online media have advertising Traditional news media must meet established standards Bloggers must be scrupulous and diligent in research and reporting Bloggers are paid 6) Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image Select one: True False 7.) Which of the following statements is true of online advertising in social media? Select one: Like traditional advertising, the effectiveness of social media advertising is measurable. Return on investment in social media…. A researcher is interested in finding out why students in a University of professional Studies, Accra have decided to study Public Relations and what their experiences have been. He will use a self-report questionnaire. His accessible population is undergraduate students of Public Relations. a. Suggest three (3) relevant closed ended questions he could pose to respondents4. Besides public relations roles, which one of the following is likely to have the greatest impact on whether or not public relations is part of the management team?A. Top management and public relations staff view the function as âmanagementâB. Staff training, particularly holding graduate degreesC. Extent to which the function is tied to the marketing âbottom lineâD. Overpromisingâmaking commitments beyond what is reasonableE. Overselling management on capabilities and expertise5. Which one of the following is a major determinant of whether or not public relations practitioners will be part of an organizationâs decisionâmaking coalition?A. The practitionersâ individual characteristicsââthe intangiblesâB. The extent that the practitioner does researchââscanning for…
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