Product placement is a tactic frequently used by brands to promote a specific product. Identify and motivate your choice of two potential product placement opportunities of the fitness watch .Motivate your answer with a specific and implementable example.
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- Ideal vs Current Product Positioning Ideal Current Target Customer Statement of need or opportunity Product Name Product Category Key benefits/reasons to buy Where are you now? What's the difference? Break down the positioning statement into its component parts and compare each part. Are you addressing the wrong customer? Does the customer not understand the product benefits as well as they should? The list goes on. What I Have LearnedProduct: Colgate Toothpaste 1. What this product brings you as a “solution” to your “need and want?”. List down five (5) major benefits of this product brand and what specific need and want it addresses. 2. What is the differential advantage of the product brand you prefer compared to its closest competitor product brand? Identify three (3) differential advantages only.Target Market for the Product: Which group of consumers should the minimallist hangbag be targeted to?
- Let's do business Name the target market The following are products that are sold. Identify the target market. Target market/captured market Designs/Modifications for a target market Product Notebooks Cellphones T-shirts with pictures of teen-star love teams Rubber shoes Vitamins Toy cars GelDescribe the current target market. for Cucumber-Ginger Flavoured Water?How can a company determine whether to use a pull or push strategy for a particular product?
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- Select the most appropriate positioning for a firm that currently home delivers pre-prepared food, on a weekly basis, to people who are trying to lose weight. They have now decided to pursue an opportunity in providing a somewhat similar product, but this time, targeted at children. You have been presented with a number of different positioning alternatives that the firm could adopt for this new target market – which one would you choose? Alternative Positioning Options for Kid’s Home-delivered Lunchboxes Option One – As a weight-loss product For = Many kids are becoming over-weight Against = Kids may be embarrassed to take to school Option Two – As a convenience/easy way to organize kid’s school lunches For = Both parents work in many families and time is important Against = Some parents may be embarrassed that they have to outsource their kid’s lunch (as potentially seen as disorganized or lazy) Option Three – As a simple way to…Select a product with which you are already familiar. Examine the market positioning strategies that have been implemented for the selected product. Determine a suitable basis of market positioning for the chosen product based on your findings, and make recommendations for how to improve its image in the eyes of its target market.Based on the market research in Figure 9-2, which market-product combination is likely to be most lucrative for a new pillow manufacturer? MARKET SEGMENTS Side sleepers Back sleepers Stomach sleepers Firm Pillows BED PILLOW PRODUCTS Medium Pillows Soft Pillows