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- Describe any 4 attributes of services products and discuss the implications to marketers.What is so special about services marketing that it needs a special approach? Your answer should reflect the eight distinctive characteristics of servicesWhat are the differences between Products and Services? What is Service Marketing? Explain with examples.
- What is a customer relationship management (CRM) program? Describe one CRM program that you have participated in as a customer?Think of a type of customer that you know reasonably well. Try to identify some unmet needs of this type of customer and to think of some new features of the products and/or services they purchase that would excite them. Why do you think these features are not being offered?Is the Sheisedocompany offering a Product (Tangible) or Service (Intangible)? Explain why is it classified as that product type? please answer in your words