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- 3. Elaborate in detail how marketing and Public relations can be differentiated1. With an example , discuss five (5) purposes of promotion . 1. To make consumer aware of a new product 2. To remind consumers the product exists 3. To remind consumers the product’s qualities and the advantages it offers 4. To induce consumer to purchase a specific products 5. To protect a product’s image and retain its market share3 - Institutional advertising and promotional advertising are the two basic categories of advertising. TrueFalse
- v. How does a company decide which media channels to use in an advertising campaign, and what factors influence this decision?13 - If promotion is successful at stimulating demand, it will tend to increase prices. TrueFalseCourse Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 16. What are some of the cultural variables that marketers must consider in developing advertising and promotionalprograms in a foreign market?17. What are the differences between a retailer's long-term and short-term promotional objectives?18. Outline any three advantages and disadvantages of online advertising.
- Give one form of advertising media that Netflorist can use with a suitable justification of why this media is a good option for Netflorist. ( in 10 bullets points)8. You are responsible for developing a comprehensive promotional strategy for a new product launch. Demonstrate your understanding of promotional concepts by differentiating between the two main kinds of promotional strategies - "push" and "pull". Provide real-world examples of each type and explain how and when they are used effectively to achieve marketing objectives in this scenario.5. Companies depend on TV program ratings to determine their desire of sponsoring a program, which reflects degree coverage. Are program ratings a good criterion for evaluating effectiveness of advertising? Does a high rating indicate the sales volume will also be high. Discuss
- If the goal of the promotion plan is to improve the image of the company or the industry, _____ may be used. Question 27 options: a) pioneering advertising b) comparative advertising c) competitive advertising d) institutional advertisingDiscussion questions 1. Explain Nelson's theory of advertising. Now explain the theoretical criticisms of Nelson's theory. Which of these views of advertising seems to be supported more by empirical evidence?9 Assume that you are a marketing consultant. Provide detailed advice to the marketing department on how to build an effective direct marketing campaign.