1. With an example , discuss five (5) purposes of promotion . 1. To make consumer aware of a new product 2. To remind consumers the product exists 3. To remind consumers the product’s qualities and the advantages it offers 4. To induce consumer to purchase a specific products 5. To protect a product’s image and retain its market share
Q: What are the Colgate's toothpaste's protection and aesthetics (which part of the product…
A: Colgate toothpaste product has gone under gone many changes from the early days. It's a dynamic…
Q: Suppose you are a marketer for a U.S. manufacturer of petsupplies. Two top executives have proposed…
A: Organizational growth refers to the stages in which a firm seeks out new opportunities and expands…
Q: What impact would the new product probably haveon total sales, profits, market share, and return…
A: Introduction The continuing profit influence of financial strategy (Clinical decision making) study…
Q: In general, increased security seems to come at the expense of personal freedom. In your opinion, is…
A: *Introduction - No , It is not actually a reasonable trade off to have security at price of…
Q: options? O By examining coverage O By reviewing commonality O By examining contribution O By…
A: 11.By examining coverage The marketers evaluate that which option offers more reach to audience
Q: Name and describe the five steps in the social marketing process.
A: Social marketing is a method used to promote activities aimed at changing or maintaining human…
Q: In most markets, independents are the most common form of retailer. Why is this the case?
A: A retailer that is not dependent on any single outlet and owns more than one store with more than…
Q: Outstanding Customer service is the hallmark of cruising. A fifteen-day vacation on a cruise ship is…
A: The concept of moment of truth comes into the picture generally in case of service marketing. The…
Q: What are some of the problems that U.S.marketers face in dealing with internationalbuying centers?
A: Some of the problems that the U.S. marketers face are as follows:
Q: A. Marketing can help finance by: a. Keeping per unit production costs low b. Selling products at…
A: Marketing and finance are part of business and therefore related to each other. Both departments…
Q: As the database administrator for the iTunes store, how would you use preductive analysis to predict…
A: Analytical forecasting iTunes A database is a data storage center where we may keep track of…
Q: Resistance to change is a part of change intervention Question 44 options: True False
A: The marketing management requires the companies to keep their innovation process continued in order…
Q: Describe successful planning tools andtechniques, including Porter’s Five Forcesmodel, first and…
A: Strategy- Strategy is the action that an organization's manager takes to attain several goals of the…
Q: Define lifetime value of a custome
A: Customers are said to those individuals as well as group of individuals who are involved in buying…
Q: Choose at least 20 brands in 2021 on https://interbrand.com/best-global-brands and choose at least…
A: In marketing, brand equity refers to the value of a brand in and of itself or the social value of a…
Q: Name the target market The following are products that are sold. Identify the target market. Target…
A: A target market is a set of people to whom you want to offer your products or services. Each…
Q: 3. b) Questionnaire is the most common type of research instrument used to collect the data.…
A: Introduction: Meaning of questionnaire: Questionnaire is one of the data collection instruments.…
Q: •Why do those organisations use demographic data?
A: The study of a population based on factors such as age, race, and gender is known as demographic…
Q: Describe the three types of survey questions and outline the advantages and disadvantages of each
A: Introduction: Survey questions are a kind of tool for collecting data or information regarding the…
Q: Based on Maslow's Hierarchy of needs, why would people buy organic cotton clothing, what are needs…
A: Maslow's Hierarchy of needs is related to motivation theory. It states that there are five group of…
Q: Define B2B marketing
A: The marketing of products or services to other businesses and organizations is known as…
Q: Discuss how marketers use quality as a productstrategy
A: Marketing states practices which is essential to be taken by business for its product introduction.…
Q: Suppose you work for a well-known local restaurant, and a friend ofyours is an account…
A: Business to business purchases are different than business to consumer purchases. The risk of…
Q: Why is a nation’s infrastructure an important factor for globalmarketers to consider?
A: Global marketing suggest practices taken up by the business to bring their Promotional activities…
Q: t information systems that would cause a co
A: Information system's demerits: 1.Their objectives are to provide transactions so that data may be…
Q: What are the business opportunities and challenges of social media faced by organisations?
A: Social Media- A combined term for applications and websites that mainly aim at communication,…
Q: what are the consumer buying behaviors towards smart tvs by the United States, Germany, and U.K.?
A: Consumer buying behaviour refers to the consideration of factors that can influence the customers…
Q: What is a product line? Discuss the various product line decisions marketers make and how a company…
A: Marketing mix implies certain factors that business may have control of to stimulus purchasing…
Q: In the business life cycle – the growth stage, what are the 5 phases. Give an example of one. Please…
A: Business Life Cycle- The progression of a company in phases over a period is called a business life…
Q: Interpretive research offers marketing researchers many possibilities, including the opportunity to…
A: Research is a method where assumptions are created and then experiments are taken to test those…
Q: How would you segment Food Network’s business partners? Givean example of each segment you cite.
A: Even large food companies divide their offerings into separate customer categories in order to meet…
Q: What can the world's most powerful brands tell us about global consumer markets?
A: Although the path from garages to worldwide success differs from firm to company, the most effective…
Q: Zippo lighters have been around for more than 80 years. Butas the number of smokers in the United…
A: A product line extension is a concept where a brand adds products to its existing product line. This…
Q: Discuss the challenges and strategies formarketing to government, institutional, andinternational…
A: Every company have lots of operations going on in it to create end value for the shareholders and…
Q: Discuss how services retailing differs from goods retailing
A: Service Retailing-Hotels and motels, banks, airlines, colleges, hospitals, movie theatres, tennis…
Q: Cobranding. Use a search engine such as Google or Bingto find three examples of cobranding similar…
A: Co-branding is gaining popularity as a marketing strategy among marketers. This is happening because…
Q: social responsibility includes all of the following except Question 29 options: making socially…
A: *Answer 29 - Option D , having a social responsibility budget
Q: Discuss how the role of key IT personnel within a Victoria mutual is likely to change post a digital…
A: Victoria mutual building society is the company, that is located in Kingston, Jamaica. It…
Q: How would the introduction of the product affectexisting products? Would the new product cannibalize…
A: Businesses are primarily concerned with developing new items and marketing them to customers. There…
Q: What are the three basic strategies forentering foreign markets?
A: A strategy is a set of choices made by the company to achieve goals. Growth strategies will be…
Q: Define Environemental Analysis
A: Features of environment: 1. The business environment is dynamic and ever-changing. It is not static…
Q: The marketing team at a foreign import company is studying data that shows how customers navigate…
A: * Option A , Bounce rate
Q: Describe two steps a firm can take torejuvenate a lost relationship.
A: The methods a company uses to engage with its customers and improve the customer experience are…
Q: true/false 1. The add for the winter Olympics in Beijing 2022 by the company Lululemon was…
A: Lululemon is a company, that makes Athletic apparels and clothes, which are technical in nature.…
Q: The Mission, Vision and Core Values of your company or any company of your choice and why you like…
A: Amazon's mission statement: "We endeavor to provide the best possible rates, the best possible…
Q: Walmart is seen as a powerful Channel Captain. Their power is so strong, they are able to demand…
A: Walmart is the biggest name in the retailing universe. They have the most efficient supply chain and…
Q: Fine-tune the base price with pricing tactics.
A: Pricing is most important tool with any marketer. It not only gives the power to increase the profit…
Q: Customer loyalty is an important aspect of building a brand,but sales are only one measure of…
A: Disclaimer: Since you have posted a question with multiple sub-parts, so we will solve first three…
Q: What is a marketing channel? What is the difference between a direct and an indirect channel? Why…
A: marketing channelA marketing channel could be a group of individuals, organizations, and activities…
Q: \What would be the consequences of not implementing mobile marketing?
A: Mobile marketing : The mobile marketing is basically the advertising the products and services…
1. With an example , discuss five (5) purposes of promotion .
1. To make consumer aware of a new product
2. To remind consumers the product exists
3. To remind consumers the product’s qualities and the advantages it offers
4. To induce consumer to purchase a specific products
5. To protect a product’s image and retain its market share
Step by step
Solved in 2 steps
- Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company is developing a new biscuit. You are convinced that sales promotion is the best way to launch this new product. A) Explain what the term “sales promotion” means; B) Discuss how it is different than advertising; and C) Recommend one type of consumer promotions that you believe most appropriate for attracting the potential target (university students aged 18-25) for this type of product and explain why.Please review the following advertising images and answer the following questions 6.1. What type of adverting appeal the image relates to. After identifying it give their proper definitions.6.2. Give reasons why you think the advertising appeal is what you think it is6.3. What messages the images are communicating?3. You are working as a marketing consultant for a new start-up. The company seeks to establish a successful marketing strategy for their upcoming product launch. In this context, distinguish between the Marketing Mix and the Promotional Mix, and elaborate on the elements of the Promotional Mix and how they can be effectively utilized to promote the new product. Provide real-world examples to support your explanations.
- 4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”. Look very closely at the following ad. (Clorets is chewing gum for bad breath) What is the message from the advertiser and how does this advertiser play on our pre-existing attitudes, our social needs, our physical needs, and our emotional needs to attempt to PERSUADE us to buy this product?٧- Continual exposure to advertising frequently influences the perceived need for the product. Select one: a. True. b. False.
- 9 Assume that you are a marketing consultant. Provide detailed advice to the marketing department on how to build an effective direct marketing campaign.Please indicate "True" or "False" for each statement. The Promotional Mix can be used to: 1. Inform prospective buyers about the benefits of the product or brand 2. Persuade prospective buyers to try it 4 3. Provide additional levels of Customer Service to current or past Customers 4. Remind past Customers about the benefits they enjoyed by using the product, either to increase Cognitive Dissonance or to reactivate them.Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.
- 4. Advertisers are usually very conscious of their audience. Select an issue of a popular magazine such as Time, Sports Illustrated, Ebony, Vanity Fair, Vogue, etc. From the issue choose two advertisements to analyze. Try to determine the audience being appealed to in each advertisement, and analyze the appeals (verbal and Visual) used to persuade buyers. How might the appeals differ if the ads were designed to persuade a difference audience? I13 - If promotion is successful at stimulating demand, it will tend to increase prices. TrueFalseAD Link https://www.youtube.com/watch?v=J-WcRAnEokk&feature=youtu.be 1. See the above ads and identify following: a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad