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Course Name: Advertising (Marketing)
Write a concise answer between 140 to 150 words for each question.
16. What are some of the cultural variables that marketers must consider in developing advertising and promotional
programs in a foreign market?
17. What are the differences between a retailer's long-term and short-term promotional objectives?
18. Outline any three advantages and disadvantages of online advertising.
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Solved in 2 steps
- Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company is developing a new biscuit. You are convinced that sales promotion is the best way to launch this new product. A) Explain what the term “sales promotion” means; B) Discuss how it is different than advertising; and C) Recommend one type of consumer promotions that you believe most appropriate for attracting the potential target (university students aged 18-25) for this type of product and explain why.A benefit of advertising is that: Question 40 options: a) it creates a long-term, committed relationship between a salesperson and a customer. b) it has a very low cost per contact. c) it facilitates consumer empowerment. d) it provides opportunity for immediate feedback from consumers.
- When the term "Marketing" is mentioned, many people assume it is only advertising. The fact of the matter is that marketing encompasses many principles. One of those principles is Value Proposition". value proposition is the full mix of benefits upon which a brand is positioned. There are five possible value propositions. List and briefly explain and give an example on each one.Discuss ...How can brands ensure that their advertising campaigns remain fresh and relevant, while also maintaining their unique brand identity?Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?
- Please assist Advertising, along with other marketing communication tools, play a significant role in building brand equity. Consider the below advertisement and using your own sources, in the form of an essay outline: 1. One form of advertising media that Netflorist can use with a suitablejustification of why this media is a good option for Netflorist. (Above the lineor digital media). 2. Strengths and weaknesses of your chosen media 3. Three examples of a promotion that Netflorist can run.Advertising, along with other marketing communication tools, play a significant role in building brand equity. Consider the below advertisement and using your own sources, in the form of an essay outline:1. One form of advertising media that Netflorist can use with a suitablejustification of why this media is a good option for Netflorist. (Above the line or digital media). 2. Strengths and weaknesses of your chosen media 3. Three examples of a promotion that Netflorist can run.1. Marketing management must make four important decisions when developing an advertising program. Briefly describe these four decisions. 2. How does online marketing provide flexibility for sellers? 3. How can companies learn about their competitors' strengths and weaknesses?