Blind taste test

Final Takeaways: • From the small sample size we had, we conclude that Pepsi tastes better than Coca-Cola, even for Coca-Cola lovers. • A few people liked Coke so much that they thought it had better taste. They still chose Pepsi (confirming its superior taste) in the blind taste test and assumed that it was Coke (confirming their brand loyalty) • Anomalies like Piyush Rai and Rishabh Khandelwal could turn the purpose of the experiment moot. However, the latter admitted that he knew that Pepsi tasted

Part1 The main decision problem for Boston Beer Company is whether or not it should remain in the light beer market. This is followed by four subsidiary decision problems if the answer to main problem is yes: should BBC create a new light beer brand, and if so what positioning should it take, should they keep Lightship, and if yes, should BBC maintain or change Lightship’s positioning. The research problems are as follows: it is profitable for BBC to remain in the light beer market, what are the

Consumer perceptions of store brands versus national brands Abstract Purpose – The objective of this study is threefold. First, the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second, the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty towards these brands. Third, they want to find out whether store patronage

Aim: to test taste and smell between females and males by using jelly beans and to see if there is a difference between the genders by the results. Apparatus/Equipment: A cup of water to get rid of the taste between each testing. Jelly beans to help with the experiment for taste and smell (supplied by the teacher). A blind fold (optional_ when testing to make sure they do not know which jelly bean it will be. A five column table to record results. Plastic bag, preferably zip lock, or a cup

Extrinsic Branding Cues on Taste Perception Abstract Consumer taste preferences have been found to be highly influenced by extrinsic cues such as the branding of a product. This study aims to examine the effect of removing extrinsic branding cues on taste perception. Using a between subject design, participants (n=20) participated in a blind experiment, they either tasted Walkers crisp or Tesco value crisps, Coca-Cola, or Sainsbury value cola. Participants evaluated the taste on a rating scale, where

Table of Contents Topics Page No. 1. Introduction 1 2. The Reformulation 2 3. How had the Coca-Cola management got it so wrong? 3 4. Were there less drastic alternatives? 5 5. Understanding your Loyal Customer 6 6. Conclusion 7 Reference 8 1. Introduction Coke was invented by Dr. John Pemberton, an Atlanta pharmacist and his three-legged brass pot all the way back in 1886; by 1985 Coke was closing in fast on its centennial

chose tap water instead of bottle water? On these days, American people are choosing to consume more bottled water than they used to do years ago. Is it because of its taste or just as a personal choice? Besides the rapid growth of bottled water business in the United States, tap water is better than bottled water because of its cost, taste and as a way to improve the environment. Tap water is less expensive than bottled water. If you have ever bought a bottle of water, you might have realized

consumers preferred the taste of Pepsi versus Coke in blind taste tests. This was communicated through different advertisements which resulted in Pepsi taking some of Coca-Cola 's market share. By 1977, Pepsi had obtained a leading market share in grocery sales. Concerned by the loss in market share, the management of Coca-Cola started looking into the possibility of reformulating Coca-Cola. In 1984, researchers had developed a new formula for Coke. Using blind taste test, it was shown that customers

tell the difference between Pepsi and Coke, in my opinion they both taste the same! I believe that based on 30 people (half male/half female), women will be the ones who will be able to differentiate between Coke and Pepsi. The subjects for the challenge differed on their choices but all figured they could identify their favorite cola in a blind test. So I challenged them. METHODOLOGY [pic] [pic] I divided the taste test between male and female, 15 male and 15 female. I chilled both the

gaining more market share; the reason why such decision was made by Coke’s executives was mainly because of a series of marketing campaign conducted by their major arrival - Pepsi. During mid 1970s, Pepsi has ran a the famous “Pepsi Challenge” of blind taste tests on all the commercials to show that the majority preferred Pepsi than Coke based on its teste. By 1977, Pepsi had exceeded Coke’s market share in major restaurant chains and food stores. Under the threat of being taken over by Pepsi and losing