Essentials of Business Analytics (MindTap Course List)
2nd Edition
ISBN: 9781305627734
Author: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Publisher: Cengage Learning
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Textbook Question
Chapter 5, Problem 12P
RunningWithTheDevil.com created a web site to market running shoes and other running apparel. Management would like a special pop-up offer to appear for female web-site visitors and a different special pop-up offer to appear for male web-site visitors. From a sample of past web-site visitors, RunningWithTheDevil’s management learns that 60% of the visitors are male and 40% are female.
- a. What is the
probability that a current visitor to the web site is female? - b. Suppose that 30% of RunningWithTheDevil’s female visitors previously visited LetsRun.com and 10% of male customers previously visited LetsRun.com. If the current visitor to RunningWithTheDevil’s web site previously visited LetsRun.com, what is the revised probability that the current visitor is female? Should the RunningWithTheDevil’s web site display the special offer that appeals to female visitors or the special offer that appeals to male visitors?
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Chapter 5 Solutions
Essentials of Business Analytics (MindTap Course List)
Ch. 5 - On-time arrivals, lost baggage, and customer...Ch. 5 - Consider the random experiment of rolling a pair...Ch. 5 - Suppose that for a recent admissions class, an Ivy...Ch. 5 - Suppose that we have two events, A and B, with...Ch. 5 - Students taking the Graduate Management Admissions...Ch. 5 - More than 40 million Americans are estimated to...Ch. 5 - The Human Resources Manager for Optilytics LLC is...Ch. 5 - As was discussed in the Analytics in Action from...Ch. 5 - Cooper Realty is a small real estate company...Ch. 5 - Prob. 10P
Ch. 5 - A local bank reviewed its credit-card policy with...Ch. 5 - RunningWithTheDevil.com created a web site to...Ch. 5 - An oil company purchased an option on land in...Ch. 5 - Suppose the following data represent the number of...Ch. 5 - The percent frequency distributions of job...Ch. 5 - The following table provides a probability...Ch. 5 - The probability distribution for damage claims...Ch. 5 - The J.R. Ryland Computer Company is considering a...Ch. 5 - Prob. 19PCh. 5 - Many companies use a quality control technique...Ch. 5 - Consider a Poisson distribution with .
Write the...Ch. 5 - Emergency 911 calls to a small municipality in...Ch. 5 - A regional director responsible for business...Ch. 5 - The random variable x is known to be uniformly...Ch. 5 - Prob. 26PCh. 5 - Suppose we are interested in bidding on a piece of...Ch. 5 - Prob. 28PCh. 5 - The Siler Construction Company is about to bid on...Ch. 5 - Suppose that the return for a particular large-cap...Ch. 5 - A person must score in the upper 2% of the...Ch. 5 - Assume that the traffic to the web site of Smileys...Ch. 5 - Suppose that Motorola uses the normal distribution...Ch. 5 - Prob. 34PCh. 5 - Prob. 35PCh. 5 - Suppose that the time spent by players in a single...
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