Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 4.5, Problem 1LO
Summary Introduction
To identify: The 4 factors that influnce the success of e-commerce website.
The process of buying and selling of goods through online is known as e-commerce. It is also known as electronic commerce.
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Explain the process that should be followed in building an e-commerce presence
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Discuss and explain in detail how Internet and web features and
services support e-commerce.
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Contemporary Marketing
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- Identify three kinds of business organizations that would have difficulty in becoming a successful e-commerce organizationarrow_forwardOutline the key steps in developing a corporateglobal e-commerce strategyarrow_forwardPlease provide an overview and description of various Internet-based e-commerce approaches, including business models, payment options, and constructing and maintaining a successful Web site. Please provide examples of each.arrow_forward
- Please offer an overview and explanation of different Internet-based e-commerce techniques, covering key decision points such as picking the most effective business model, payment alternatives available, and building and establishing a successful Web site. Please provide instances of each.arrow_forwardDescribe the fundamental components of an e-commerce system and demonstrate how they are applied in e-commerce apps.arrow_forwardIs the external environment conducive for e-commerce?arrow_forward
- What is the meaning of the different types of e-commerce marketplaces?arrow_forwardDescribe five (5) strategies we need to adopt to ensure the success and sustainability of an e-commerce platformarrow_forwardEvaluate and explain the emerging trends of e-commerce around the world Identify the positive and negative impact of e-commerce towards various stakeholders, and consumers and retailersarrow_forward
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