M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Question
Chapter 19.4, Problem 1PC
Summary Introduction
To state: The three areas of personal selling in which ethical and legal issues are more likely to arise.
Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.
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What are three areas of personal selling in which ethicaland legal issues are more likely to arise?
What is the difference between unethical selling and illegal selling practices? Give one example of each.
Why is it important for salespeople to maintain ethical behavior?
Chapter 19 Solutions
M Marketing
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