Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 15.1, Problem 1LO
Summary Introduction
To discuss: The 4 types of distribution channels.
Distribution channel refers to the channel that links the organization and consumers to complete the desired transactions.
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Explain the functions of distribution channels.
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Chapter 15 Solutions
Contemporary Marketing
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- Identify the various distribution channels and explainthe concept of market coverage.arrow_forwardDiscuss direct marketing channels and indirect marketing channels. Provide examples of each type of marketing channel.arrow_forwardDiscuss direct marketing channels and indirect marketing channels. Give examples of each sort of marketing channel based on actual market experiences.arrow_forward
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