You work as a sales representative in a company that manufactures surgical equipment. Before calling on an important prospect, you decide to search the Internet and find out details about him. What step in the selling process is being carried out here? What is the importance of this step?
You work as a sales representative in a company that manufactures surgical equipment. Before calling on an important prospect, you decide to search the Internet and find out details about him. What step in the selling process is being carried out here? What is the importance of this step?
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Question 1:
You work as a sales representative in a company that manufactures surgical equipment. Before calling on an important prospect, you decide to search the Internet and find out details about him. What step in the selling process is being carried out here? What is the importance of this step?
Question 2:
How do direct mail response rates relate to a campaign's long-term impact? Provide an example.
Question 3:
Why is direct mail popular among marketers? What are its weaknesses?
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