Q1. When selecting your target audience for a social marketing campaign that encourages people to exercis regularly , which group of people would be the most difficult to influence Select one : a. aIndividuals who are overweight and believe that they cannot perform any form of physical activity. b. Those who are aware of the importance of exercise but do not have time to exercise C. Those who cannot afford to pay for gym memberships . d. Individuals who do not like to exercise ___________________________________ Q2.Sara has always been a junk food lover, but she finally started selecting and preparing healthier meals for her family . It has taken a long time to accept that small changes in her diet can have a big on her . This an indication that which phase of the stages of change model? a. Action b. Contemplation . C. Precontemplation d. Preparation _____________________________________ Q3.The role of research for social marketing efforts is mainly conducted in the early stage and the need for research decreases in the later stages. T/F ___________________________________ Q4.In a social marketing context cultural forces always create opportunities and rarely create threats. T/F __________________________________ Q5. While conducting your research and SWOT analysis for your social marketing campaign, you discovered that there are at least 3 other ongoing campaigns addressing the same issue as yours. In this case the best action would be for you to : a. Continue with your campaign as planned because these are supportive efforts. b. Stop your campaign completely c. Continue with your campaign focus on doing better than the ongoing campaigns and consider them competitors . d. Attempt to change the focus of your campaign to target another one which was ignored by the current ongoing campaigns ______________________________________ Q6.once per year. Therefore, Officials at the Ministry of health have started a campaign which focuses on influencing registered blood donors to donate blood 3 times per year. This indicates that the aim of this campaign is to: a. Influence the target audience to switch a behavior. b. Encourage the target audience to accept a new behavior. c. Encourage the target audience to modify a current behavior. d. Influence the target audience to continue a desired behavior. ______________________________________ Q7.In an anti-smoking campaign, social marketers were evaluating different audience segments in order to select one to target .They gathered and compared information about the occurrences of lung disease and cancer in each segmentThis is an example of which evaluation factor? a. Problem incidence. b. Problem severity C. Segment size d. Reachabllity ______________________________________ Q8. When evaluating potential segments for a campaign on reducing child obesity. The percentage of children who are obese, can be categorized under which evaluation criteria: a.Problem b. Problem severity C. size d. Defenselessness ______________________________________ Q9.News and entertainment media have power on influencing behaviors, on the other hand movies have minimal influence. T/F ______________________________________