What recommendations would you make to Daniel Ek to sustain the rate of growth at Spotify?
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- What recommendations would you make to Daniel Ek to sustain the rate of growth at Spotify?
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- Do you think the CEO would be more interested in using MongoDB or Neo4J?What does a SWOT analysis reveal about the overall attractiveness of Spotify’ situation?Identify Cigna pharmacy's competitor and external environment and the Industry Journal or Publication website. What publications or research firms can you benefit from their findings? How can you improve Cigna’s profile to enhance there social media presence?
- What is apples revenues, profitability, and market value?What are some issues to consider in analyzing acompany’s resources and opportunities? How do theseissues affect marketing objectives and marketingstrategy?THEME: Identifying business opportunity by addressing current issues in your community Through market observation and changes in today’s lifestyle preference as well as daily struggles, you are able to identify various business opportunities. You are required to identify a business opportunity by addressing current issues in your community. Evaluate THREE (3) potential business ideas, and select ONLY ONE best idea to be presented in the Business Model Canvas (BMC). This business ideamust be a new and creative solutions that specifically address the identified issue. Develop your business idea through Business Model Canvas (BMC). Your submission must include:1. Business ideas.2. Value proposition. 3. Market and Customer segments.4. Channels.5. Customer relation.6. Key activities7. Key resources.8. Key partners.9. Cost structure.10. Revenue streams and pricing models.
- Using the components of the 4E framework, outline how anentrepreneur marketing low-sugar candy might apply it to his or hermarketing mix efforts.For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low. 2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…Why are marketing analytics so important in the age of big data?