What I Know Activity 1: Pre-Test for this Chapter Directions: From the pool words inside the box, choose the appropriate term for each description below. Market share Durable Undifferertiated goods Satisfaction Consumer goods Branding Current demand Primary demend Brand equity Marketing Consumable 1. It is a form of communicating or promoting the value of a product, senvia. or brand to the consumers, 2. These are goods that are purchased for personal consumption andlor for the household use. 3. These are products whose physical characteristics are so identical, that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another. 4. This is the availability of manufacturers to successfully distinguish their products from other competitors. 5. This is the appreciation in a brand's value from the point of view of 6. It is a product whose benefit can only be used by a consumer for a ahort period of time, sometimes only a few minutes. . These are products that are manufactured to last a long time 8. It refers to the total demand for all brands of a particular product or customers. 9. The number of people of a particular market at present that would actually purchase the product or service offered. service. 10. This refers to measure of how well customer expectations from a purchased product or service have been met.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Directions: From the pool words inside the box, choose the appropriate term for each ABM PM11 What I Know Activity 1: Pre-Test for this Chapter description below. Market share Durable Undifferentiated goods Satisfaction Consumer goods Branding Current demand Primary demend Brand equity Marketing Consumable 1. It is a form of communicating or promoting the value of a product, service or brand to the consumers, 2. These are goods that are purchased for personal consumption andlor for the household use. 3. These are products whose physical characteristics are so idertical, that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another. 4. This is the availability of manufacturers to successfully distinguish ther products from other competitors. 5. This is the appreciation in a brand's value from the point of view of customers. 6. It is a product whose benefit can only be used by a consumer for a sren period of time, sometimes only a few minutes. .7. These are products that are manufactured to last a long te. service. actually purchase the product or service offered. purchased product or service have been met. 6.

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