Critical Thinking Brand equity means that a brand enjoys customer loyalty, perceived quality, and brand·name awareness. To whal brands are you personallyloyal? Whal is it aboul lhe product that creates brandloyalty and, thus, brand equity?

Q: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a…

A: Marketing research refers to a process of collecting, analyzing and interpreting consumer…

Q: 1. What do you understand by the term 'product life cycle'? Illustrate your answer using an example…

A: 1) Product Life Cycle also known as PLC in short is a popular concept of Marketing particularly in…

Q: Compare any two brands with respect to BTL strategies adopted by them. Brands can be from any…

A: Above the line (ATL) and below the line (BTL) are two prominent marketing methods used in the…

Q: b) Very few new brands survive the first year and become successful. Why is this? Identify and…

A: Introduction: All of those big brand names we are hearing and associating every day of our lives,…

Q: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a…

A: The research process can be defined as the process of choosing a problem, gathering information,…

Q: What is the USP, brand equity and customer based brand equity of the online soft drink brand?

A: USP is the unique selling point, it makes the product of yours better from your competitor. USP…

Q: Some marketers believe that product performance (function) is the main attribute of a product. Other…

A: Company provide solutions to customers at different level. For example a company will solve only the…

Q: Describe the company’s customer value proposition. (i.e., How does the Nestle Company create…

A: Customer Value Proposition can be referred to as those qualities of the product or service which a…

Q: Discuss how foodpanda uses points-of-parity to establish brand image for its food, groceries and…

A: The foodpanda is one of the most popular brands regarding food delivery services and it has created…

Q: STIU: Green Marketing Management (PG1) Question 11 Which of the following is true about planned…

A: The meaning of the word antithesis means totally opposite of what any theory defines. In this case…

Q: Critical Thinking Brand equity means that a brand enjoys customer loyalty, perceived quality, and…

A: In organization products are introduced as per the requirements and needs of consumers. Every…

Q: Please provide some disadvantages of the unstructured approach to brand positioning, and how we can…

A: Let's understand brand positioning. The construction of a clear image of the nature of the product…

Q: Offer a brief overview of Unilever as a parent brand; and Discuss how the company ethos, purpose,…

A: Unilever is a fast-moving consumer goods (FMNG) multinational company. They provide a diverse range…

Q: What are the top 10 ways YUM! Brand can increase their brand value and presence

A: Brand is the identity or position taken by the company in the minds of customers. This is created…

Q: 1. List down the steps Involved In the strateglc brand management process, and critically discuss…

A: Strategic brand management is that the method of building, measuring, and managing brand equity,…

Q: Prompt for students: Describe the following brands' relative positioning in their product…

A: Brand positioning is a strategy of creating and communicating the brand's advantages over competing…

Q: Pick a brand. Identify all its brand elements and assess their ability to contribute to brand…

A: Amazon is one of the largest e-commerce website in the global level. The amazon first…

Q: Can someone give me idea about this: Question: Develop the 4P’s of Marketing about Carwash Services.…

A: With over 15,000 registered and operational car wash establishment businesses within the U.S.A, it…

Q: Why Apple has to differentiate their products from their competitors? What are the advantages Apple…

A: There are different organizations and industries that are active these days. They are offering a lot…

Q: z uon a. Suggest 5 recommendations for the brand to improve its current positioning based on your…

A: Ans. Marketing mix involve different types of strategies related with product or service to…

Q: Question:  Marketing Mix 4P ( Explain only Product ). thanks.

A: Gardenia is a Singapore bread company, that was launched in 1978. Since then, they have progressed a…

Q: 1.You are a new brand manager for a product line of Coach purses. You are considering the purchase…

A: Ans. Successful marketing strategy results into good market capitalisation and customer base which…

Q: Please indicate which of the sampling techniques would you prefer and please state your reason.

A: Sampling is a technique used in statistical analysis in which a predetermined number of observations…

Q: For Further Research (Individual) Find an example ofa brand extension that you believe negatively…

A: When a brand is known for one type of product and then starts selling products of different types of…

Q: Are pharmaceutical companies using segmentation to its maximum potential and what can the direction…

A: The segmentation, targeting and positioning strategy  are very essential for any product and…

Q: What are the Colgate's toothpaste's elements of the product modification, and how it improves on…

A: Colgate toothpaste product has gone under many changes from the early days. It's a dynamic product…

Q: Homework 1 Suppose you are the marketing manager of a brand in the following list. Choose one these…

A: A consumer persona or customer persona is a semi-fictional representation of an ideal buyer or the…

Q: Two of the primary roles assumed by brands in a given portfolio are

A: BRAND PORTFOLIO :- It is basically a sum up of all the brands associated to a particular…

Q: Why is the product life cycle an important consideration in selecting and developing a marketing…

A: Product lifecycle management comprises manufacturing and marketing of products. The PL Management…

Q: How can you overcome marketing myopia? What is a purpose brand? What should you do to establish a…

A: How can you overcome marketing myopia?  Myopia is characterised as a lack of intellectual insight or…

Q: the brand concepts and information on strategies used for brand positioning, share a company’s brand…

A: Marketing is to create customers and brand. It helps to retain these customers and create a loyal…

Q: Which is best approach for positioning a brand- Structured or Unstructured? Please explain and give…

A: Simply said, brand positioning seems to be the process of establishing a positive image of your…

Q: Explain the importance of a brand mantra. What could happen if a famous brand decided to change…

A: The expansion and growth of a firm depend on the marketing and branding of its product. The process…

Q: How can an organization with a luxurious brand like Rolex create brand equity with the help of…

A: An organization with a luxurious brand like Rolex create brand equity with the help of consumer…

Q: 1. If you were going to sell a Pancit Canton, what flavor would it be and why? 2. If you were an…

A: The given questions in the image can be subjective in nature and the explanation that will be…

Q: WHAT Is brand positioning and why companies need to position the brand ?

A: Brand Positioning - The presence or influence or impression of a brand in the consumer's mind is…

Q: What is Lyft's current brand strategy, and how it relates to its values and company mission?

A: Brands that position themselves as purpose-driven activists dedicated to using profits to further…

Q: Which of Porter's 5 forces experiences the strongest change when launching a new brand?

A: There are five porter’s forces which affected by the launch of a new brand in the market.. 1)Threat…

Q: which other companies can use google’s innovativeness to build their own brands and generate sales.

A: Need is the mother of innovation. It is the need for new requirements and change that make…

Q: Brands are: 1. Samsung  2. Apple (iPhone) Conduct a competitor analysis of at least 2 competitors’…

A: Proper planning and strategy formulation is vital for effective brand positioning and increasing…

Q: preference

A: The answer to this question is Customer preference heterogeneity

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.