To be successful today, a firm must do more than just provide consumers with information. Their marketing communication activities must engage the consumer, must provide something of value (in addition to infor- mation about the product) and must make the cus- tomer's life better. Describe how your communication activities will do these things.
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- See the below integrated marketing communication. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer) Awareness Interest Desire Action Explain your answer:To be successful today, a firm must do more than justprovide consumers with information. Their marketingcommunication activities must engage the consumer,must provide something of value (in addition to information about the product) and mus! make the CUS·tomer's life better. Describe how your communicationactivities will do these things.You are presently working as a consultant with a well-known soft drink business. Include this conversation as part of your overall marketing strategy when explaining to the business how the Internet should be included into your overall marketing strategy and what efforts the firm should take to improve its online image. Create drafts of all live-required web pages prior to their release.
- As the product manager for the Scion iA, you and your team are already designing the next model scheduled to be released in three years. You've set a goal to make the brand even more appealing to teens and young adults, and you'd like to know what product features would make the iA more attractive to this target audience. How could you best use social media for this purpose? Develop a social media ad campaign announcing the next model's features and benefits. Monitor sites like Snapchat and Instagram to see what younger people are saying about cars. Create a Facebook page to get people talking about the car and the brand. Set up a social media campaign around the hashtag #iAintDreamin to get people talking about their vision of the next model.ANSWER THIS COMPREHENSIVELY! Think of 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from 2019-2021. Do you best to find the material in streaming sites like YT or in other platforms and indicate the link of video title on the reference part. After this, evaluate whether this marketing communication was effective for you. Next, with the same company or brank, try to find a marketing communication material they used in the past 2 years. Do a comparison of the 2 campaigns and share your thoughts about this expoundedly. Elaborate on how the company/brand shifted or maintained its strategy throughout the years. Here is one example: Jolibee. In the 90s, their TV ads (https://www.youtube.com/ watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and YT site to create viral videos (https://www.youtube.com/…Analyse the advertising and communication that the company uses to communicate with the consumers of your chosen breakfast cereal 2.1 Choose any product advert or communication and evaluate the consumption-specific bases of segmentation that was applied. 2.2 Find adverts with examples of how the company is aiming to provide customer value, ensure customer satisfaction, build customer trust, and secure customer retention 2.3 Do you think that the company has managed to get a competitive advantage in marketing this product? Motivate your answer.
- Explain the Power of Public Relations, its importance, the decline of Mass Market, and differentiate the Proactive and Reactive Public Relations? Demonstrate the Reliability of Online Surveys in marketing research. Should Online Survey via Google docs be considered as Convenience sampling? Illustrate your answer with examples?Is this is an effective approach to designing a marketing communication?Evaluate whether this marketing communication was effective for you after Recalling 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in streaming sites or in other platforms. Next task, with the same company/brand, try to find a marketing communication material they used in the past 2 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy.
- ANSWER THIS COMPREHENSIVELY! DO NOT COPY PASTE I HAVE TRACKED OTHER QUESTIONS HERE ALREADY!!!!!!! I WILL REPORT IRRESPONSIBILITY! Think of 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from 2019-2021. Do you best to find the material in streaming sites like YT or in other platforms and indicate the link of video title on the reference part. After this, evaluate whether this marketing communication was effective for you. Next, with the same company or brank, try to find a marketing communication material they used in the past 2 years. Do a comparison of the 2 campaigns and share your thoughts about this expoundedly. Elaborate on how the company/brand shifted or maintained its strategy throughout the years. INCLUDE REFERENCES/CITATIONS. good answer for good rating pls. DO NOT COPY PASTE I HAVE TRACKED ON QUESTIONS HERE ALREADY!!!!!!! I WILL REPORT YOU IRRESPONSIBILITY!1a) See the below integrated marketing communication. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer) "New Arrival image" Awareness Interest Desire Action Explain your answer: 1b) Consider the following sales promotion. What type of sales promotion is it? (Highlight one answer) Was 1599.97 and Now??? Deal Coupon Premium Contest Sweepstakes Samples Loyalty Program Rebates Explain your answer:Which organizational department is responsible for positioning the company and its products to appeal to the target audience? Accounting and finance Human resources Research and development Marketing 2. Which function is performed by the information technology deparinent of an organization? Recruiting and onboarding Financial management Satware development Benefits and compensation 3. Which organizational department is responsible for identifing potential customers? Human resources Research and development Accounting and finance Marketing 4. What is true about the nature ol professional communications? lt is based on assumed prior knowledge. It uses relaxed language. It is used for the commercial benefit of an organization. lt is designed for a group of individuals who are already known. 5. Which organizational department is responsible for proper training in safely and maintenance in the workplace? Information technology Human resources Accounting and finance…