See the below integrated marketing communication. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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  • See the below integrated marketing communication. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer)

 

  1. Awareness
  2. Interest
  3. Desire
  4. Action

Explain your answer:

 

12) See the below integrated marketing communication. Which one of the goals from the AIDA
model is this communication attempting to accomplish? (Highlight one answer)
New Arrival-Jackery Explorer 2000
SolarPeak
Big Capacity &
High Wattage Inverter
Built-in
Technology
AC Adapter
Jackery
a. Awareness
b. Interest
c. Desire
d. Action
Transcribed Image Text:12) See the below integrated marketing communication. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer) New Arrival-Jackery Explorer 2000 SolarPeak Big Capacity & High Wattage Inverter Built-in Technology AC Adapter Jackery a. Awareness b. Interest c. Desire d. Action
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