The Vice President of Corporate Communications has charged your department, with the task of planning the awards function for the sales representatives, with a budget of $3 million. This plan is to be presented to the senior management team for approval. What are some goal and objectives of this plan?
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The Vice President of Corporate Communications has charged your department, with the task of planning the awards function for the sales representatives, with a budget of $3 million.
This plan is to be presented to the senior management team for approval.
What are some goal and objectives of this plan?
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- Select an overseas country of your choosing and assume that you are employed in the human resources department for a large company. The company has just reached an agreement to open a new sales office in this foreign country in order to better serve customers in that market. Although support personnel will be hired locally, three sales representatives from headquarters will be transferred to this office for a period of two years in order to get it “up and running.” The national sales manager has asked you to prepare a report outlining the intercultural communication issues that these sales reps likely will face. Your team will be required to research the business communication in this country and write a report to your Board of Directors that addresses the following that may play a role in impacting the success of these sales representatives in establishing an office in the country. 1. Prevailing norms of communication 2. Nonverbal communication, 3. High context and low context…You are the new head of the marketing department in your company. At that time, your company has stable sales for the whole year. What will you do to increase your sales for the following month, using appropriate planning techniques and tools in your department?The production department discusses the sales plan with the marketing department head and take their sales plans for the next one year. Based on this the production department planned the production of goods into a weekly basis so that the department can buy materials for a week and achieve weekly objectives of production. This way they planned for a year. Identify the most suitable option for the type of plan. O a. Contingency plan O b. Single use plan O c. Operational plan d. Strategic plan
- The purpose of this assignment is to familiarize you with creating marketing materials for a foodservice facility. You will create your marketing materials for the following type of restaurant: Restaurant name: Nourish Type of service: fast/casual with some indoor dining space; patrons order at a counter and seat themselves or takeout Food: Customizable grain/veggie bowls-think a combo of Chipotle and a salad bar-you can make up specific menu items Clientele: People near a university in an urban area-college students, working professionals You can market a new special, opening day, general restaurant dining, a new menu, etc. Some examples of past student work (not for Nourish) are attached below. Marketing Material You will create a piece of marketing associated with the restaurant above. It can be a flyer, an instagram story, a social media ad, radio ad, etc. Attached are examples:The purpose of this assignment is to familiarize you with creating marketing materials for a foodservice facility. You will create your marketing materials for the following type of restaurant: Restaurant name: Nourish Type of service: fast/casual with some indoor dining space; patrons order at a counter and seat themselves or takeout Food: Customizable grain/veggie bowls-think a combo of Chipotle and a salad bar-you can make up specific menu items Clientele: People near a university in an urban area-college students, working professionals You can market a new special, opening day, general restaurant dining, a new menu, etc. Some examples of past student work (not for Nourish) are attached below. Marketing Material You will create a piece of marketing associated with the restaurant above. It can be a flyer, an instagram story, a social media ad, radio ad, etc. Make an Instagram story and take a screenshot of it. Attached are examples:you read about the Request for Proposal (RFP), which is issued by an organization interested in purchasing a particular product or service. Companies must provide a response to the RFP in order to be selected to provide the particular product or service. For this week's discussion, use the attached sample RFP to answer the following questions in preparing a response to the RFP: 1. Create your own company for purposes of this assignment. Provide the name and scope of your company (must fit with this RFP). 2. General Information: Describe your firm’s approach to quality and data integrity regarding the information and services you provide. 3. General Information: Describe how your company manages workload peaks from a resource perspective. 4. Service Offerings: Please describe your firm’s focus and core competencies. 5. Service Offerings: What distinguishes your company’s capabilities from other firms in your industry? 6. Operating Philosophy: What is your firm’s practice…
- This discussion is associated with the Navigate 2 Scenario - Episode 4: How are we doing? It’s time for a marketing audit! The Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You have been brought in as an objective party to perform this audit. During this episode, you need to identify the right people to be in the interviews and choose the best questions to ask from the following categories. Identify who the stakeholders are in the interview and who are the best people to ask questions regarding the following categories (choose 3 categories). What are the questions you will ask? Market and market segments The organization Competitors Products and services Price Promotion Channels of distributionBradley and company have employed you since April 2022 to be their new marketing and Sales Director. At the interview you were informed, that if successful, it’s an expectation that a marketing plan be prepared as the company is losing marketing share and wants to regain this loss and position in the marketplace. You are required to prepare a marketing plan to address the status of the company.Prepare a IMC Plan based on the product or service selected in the Learning Team Integrated Marketing Discussion in Week Two.Integrated Marketing Communications (IMC) Plan and Presentation. Prepare a IMC Plan based on the product or service selected in the Learning Team Integrated Marketing Discussion in Week Two. Compare and contrast the different types of value networks and distribution channels. Determine the optimal combination of marketing tools based on market conditions and a selected target market Differentiate between quantifiable and non-quantifiable marketing tools for your selected product or service. Include all of your previous research and analysis in the campaign for your product or service in addition to the following:• communications objectiveo Objectives• Branding • Customer (end-user and intermediary such as the retailer)o Tactical plan• Brandingo Objectives o Goals o Plans o Budget allocation o Quantifiable and non-quantifiable…
- A recent report, dated February 3, 2020, on executive awareness of and involvement in corporate pandemic preparedness by Michael Evangelides, Principal at Deloitte Consulting LLP, states that, there is a need for more staff training on COVID 19 to improve health and safety in the workplace, reduction of workplace absences. Most top executives and boards of directors are not engaged in the pandemic planning process and won't give it equal billing to other potential disruptions until at least one of the following occurs: Media attention to pandemic influenza increases. Legislation or Regulation are passed, requiring enactment Shareholders and investors demand a high level of preparedness. The financial impact of a pandemic on the corporation becomes evident. A new collective bargaining agreement for Haze Trelawny LLP, a steel manufacturing company, is quickly approaching. The entity just penned a huge contract and would require all hands on deck in order to meet the stringent…In Chapter 7, you read about the Request for Proposal (RFP), which is issued by an organization interested in purchasing a particular product or service. Companies must provide a response to the RFP in order to be selected to provide the particular product or service. For this week's discussion, use the attached sample RFP to answer the following questions in preparing a response to the RFP: 1. Create your own company for purposes of this assignment. Provide the name and scope of your company (must fit with this RFP). 2. General Information: Describe your firm’s approach to quality and data integrity regarding the information and services you provide. 3. General Information: Describe how your company manages workload peaks from a resource perspective. 4. Service Offerings: Please describe your firm’s focus and core competencies. 5. Service Offerings: What distinguishes your company’s capabilities from other firms in your industry? 6. Operating Philosophy: What is your…You are the new dean of the college of business administration at a major university. One of the first tasks you have undertaken is a review of the salaries of your non-tenured faculty members. You note that the OB instructor has similar credentials to the marketing instructor, but is paid $5,000 less per year for similar teaching duties. You are also aware that faculty members recently found out salaries of all instructors when the payroll office erroneously sent an email with that information attached. Based on your knowledge of equity theory, what reactions to the inequity might you expect, and how would you address them?