Answer the questions briefly: 1.What is the importance of Integrated Marketing Communication 2. What are the steps involved in framing Integrated Marketing Communication 3. Write short note on Advertising 4. What is the importance of Advertising? Explain the objectives of Advertising.
Q: What are the key elements of Spotify’s strategy?What keeps them competitive compared to other stream...
A: Spotify Technology S.A. uses a business model, a common strategy, and deep growth strategies that fu...
Q: Which company information should be established before developing promotional materials?
A: The promotional material contains all the important information about the company. The details as di...
Q: has Twitter’s business model evolved since it was founded
A: A business model is created initially by the founders to align all their activities and create a foc...
Q: The Family Life Cycle is a timeless concept found within the Marketing area of consumer behavior. Th...
A: Family life cycle is important in marketing. Marketers use knowledge of family cycle to implement ma...
Q: What is the purpose of an institutional advertisement?
A: introduction:- Marketing actions aimed at improving a professional image, promote a favorable pictur...
Q: What should Pret a Manger do to expand in other countries such as Canada? What business objectives d...
A: Prte a Manger is a United Kingdom sandwich shop franchise international company. Pret has nearly 460...
Q: Using the below link select one of the dashboard examples and answer the following question. htt...
A: Introduction: Meaning of dashboard: Dashboard is the visual display that displays your user's data...
Q: How does information collected through online forms differ from site transaction logs? Which potenti...
A: Consumer Profile- The consumer profile is a collection of customer information that includes geograp...
Q: Who are Netflix's and Redbox's suppliers? Are the in a position to appropriate much of the value in ...
A: Leisure and killing time has taken center stage in the lifestyle of most of the young adults. People...
Q: Imagine that the company follows a cost-leadership strategy and has a “no cash refunds” policy in or...
A: Ans. Introduction Customer service means providing satisfaction to the customers through removing...
Q: 1. Find an example of a firm that operates in the B2C market. Identify the characteristics of th...
A: Since you have asked multiple questions, we will solve the first question for you. If you want any s...
Q: Identify a recent (a) continuous innovation, (b)dynamically continuous innovation, and(c) discontinu...
A: Innovation is very important for any company to create new product life cycles. Product goes through...
Q: 1 . Do you think that targeting ethnic products exclusively to ethnic groups could cause racial tens...
A: Marketing is the fulfillment of the needs of consumers through the right product and right price, ...
Q: Suppose someone said to you, “The only real mea- sure of a salesperson is the amount of sales pro- d...
A: The sales person are individuals having great knowledge and skills in influencing customers for sale...
Q: What is the difference between product feature and product characteristics?
A: What are Product Features? Product feature - Product features are characteristics that any product ...
Q: Suppose you are the advertising manager for a new line of children’s fragrances. Which form of media...
A: Social media is a versatile platform that can be changed even after it has been published; in contra...
Q: You have recently been promoted to be director of advertising for the Timkin Tool Company. In your f...
A: advertising is the medium of marketing communication that is used by most brands. It is the communic...
Q: Why is the Xerox training program so important to the company’s success?
A: The first company ever to produce paper copiers was Xerox. It was established in 1906 and has its he...
Q: What is a brand community? What are thecharacteristics of such a group?
A: Marketing has various areas like branding, segmentation, digital marketing, pricing, etc. All the ac...
Q: Create a porters value chain for a newly designed app
A: Porter's Value Chain Model is a corporate strategy tool for analyzing the value chain of a firm. Por...
Q: Identify the different types of personal selling.
A: Personal selling is a sales method adopted by the seller to build personal relationships with the bu...
Q: What is one benefit of Communication Networks and one implication of not applying networks in this i...
A: Communication is most important pillar of success of any team. It is sharing of ideas and thoughts b...
Q: A common theme among managers who succeed repeatedly in program implementation is fostering open co...
A: Managing program is a complex process and managers manage to complete the entire process efficiently...
Q: What is the relation of Corporate Social Responsibility (CSR) to E Service learning?
A: Corporate social responsibility (CSR) is a type of international private business self-regulation th...
Q: n a typical business, who do you think should be responsible for putting together the marketing plan...
A: A marketing plan is a document and a blueprint that outlines an organization's or a company's compre...
Q: existing product line of fauji cereals as a product manager
A: Every product acts like a tool to solve a certain problem for customers. Company creates these tools...
Q: To augment your promotion strategy from Chapter 14: 1 Use Figure 15–2 to select the advertising medi...
A: In the sense that the combination of all media is a successful achievement of the business plan, the...
Q: impact of Social Media Marketing for Youth in Oman
A: The social media has its own advantages and disadvantages, it totally depends on how much the person...
Q: Each year, managers at Bausch and Lomb evaluate the many advertising media alternatives available to...
A: Different advertising mediums are used by marketers to communicate with their customers. The markete...
Q: Identify possible innovations or new strategic models that Mc Donalds company can apply in terms of...
A: Mc Donalds is a fast-food company founded in 1940. It is 2022 now and it is still one of the most lo...
Q: 1. Do you agree that the goals of marketing can be smplified down to just three words (that is, get,...
A: Marketing includes the following activities like Distribution, Financing, Market research, Pricing, ...
Q: Absolut, a vodka brand, marketing team analyzed the market of vodka drinkers, then broke it down by ...
A: The Vodka absolute brand marketing team has analysed the market if vodka drinkers, as for a brand it...
Q: I want to know more about an Canada through a PEST (political, economic, social and technological) a...
A: PEST Analysis (political, economic, social, and technological) is a management technique that allows...
Q: Which one is one of the abstract factors that influence consumer behavior? a) Population size...
A: B. Perception is the right option and the explanation is given below: Overview Perception is often s...
Q: ____________ are responsible for creating the text portion of the messages in advertisements.
A: Marketing is to exchange value with consumers. There are lots of areas in marketing like marketing c...
Q: What is modular learning, and how does it differ from traditional learning?
A: modular learning encompasses the development of learners ’ progress which enables tutorial practices...
Q: How can brand managers use YouTube to converse with customers? What is a new form of mobile marketin...
A: Marketing is seen as growth driven activity where focus has shift from product development to custom...
Q: What effect has CVS Caremark’s decision had onpublic perceptions of the retailer?
A: The retailers have their outlets near customers' places or in busy places to make products easily av...
Q: why might negative advertising have been used more extensively than in most? What case can you make ...
A: Negative advertising is the purposeful dissemination of negative information about this or that in o...
Q: What exactly do you mean when you say "process-to-process communication"?
A: Communication is the exchange of thoughts, ideas, information, emotions, and views between two or mo...
Q: involvement in corporate pandemic preparedness by Michael Evangelides, principal at Deloitte Consult...
A: Becoming prepared for any bad situation which might cause trouble to the company financially or in t...
Q: This tip for managing a successful sales force suggests that what the sales force accomplishes is mo...
A: It is important to realise that in order to manage a successful Salesforce their sales for must acco...
Q: Q 8. In depth, Describe the different categories of online intermediary. Q 9. Discuss the importance...
A: Introduction:- The phrase "internet intermediates" comprises of a large, varied, and quickly develop...
Q: Proposed and justify 4 strategies that Tropical Leisure can implement in the short-term to profitabl...
A: It requires a lot of heavy lifting to run a business successfully. One wrong or delayed decision and...
Q: Which of the following statements is true with respect to surveys as a research method? O a. all of ...
A: Survey is one of the type of research method through which researcher collects the data from the par...
Q: Mobile Company (MMC) is seriously considering the trends in the market and are looking forward to en...
A: The four areas which mobile company must consider in terms of engagement the moment from Electronic ...
Q: How can Google trends help an entrepreneur to succeed in business?
A: What is google trend Google trend is A website of google they provide trending data for users. You c...
Q: Describe the major functions of sales management.
A: Marketing and Sales objectives and how to measure the success of those objectives: Promote New prod...
Q: Otsuka Kagu, a well-known furniture store in Japan, made news recently because of an ugly family feu...
A: Every company is influenced by number of external forces. These can be micro and macro forces. For e...
Q: How long do you think it would take to make a marketing plan? What do you think would be the element...
A: Most of them think that how much time do it take to plan the marketing and to implement it in the pr...
Step by step
Solved in 2 steps
- “A marketer must make four important decisions when developing an advertising program”. As aMarketing Director at Unilever, examine the major four (4) important decisions you will implement indeveloping and managing the advertising program of the company.Choose a good &bad advertise from any mean of communication and describe the reason why is it good or bad ? 4-How can advertising help enhancing the social responsiblityAnswer the following: • What are the steps involved in framing Integrated Marketing Communication • Write short note on Advertising • What is the importance of Advertising? Explain the objectives of Advertising.
- Based on the information provided in the case only, do you think that Target has been effective in its use of advertising and public relations tools? How do these promotional tools help achieve Target’s primary communication objectives? Hint: For full credit, answer each of the two parts in the question above and provide support for your answer. In answering the second part of the question about how these tools help Target achieve its promotional/communication objectives, think about how Target’s advertising and public relations are contributing towards achieving Target’s objectives – individually and together.Advertising is one of the effective mind programming tool of integrated marketing communication do you agree, if yes how & why if you don’t agree state your reasons of disagreement.How objectives work in a marketing communications campaign and why it’s important to be clear about what the campaign is to achieve?
- Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?Create a new advertising campaign for McDonalds that promotes a healthy food option due people trying to find healthier and vegan options. Discuss how your advertising campaign will be integrated with the other elements of IMC, as well as your media selection for the campaign. Explain the objectives, rationale, and reasoning for your campaign, as well the creative process behind your campaign! It is enough to provide an outline or plan and describe what the campaign involves.Analyse the advertising and communication that the company uses to communicate with the consumers of your chosen breakfast cereal 2.1 Choose any product advert or communication and evaluate the consumption-specific bases of segmentation that was applied. 2.2 Find adverts with examples of how the company is aiming to provide customer value, ensure customer satisfaction, build customer trust, and secure customer retention 2.3 Do you think that the company has managed to get a competitive advantage in marketing this product? Motivate your answer.
- Marketing communications are the means by which firms attempt to inform, persuade and remind consumers- directly or indirectly- about the products and brands they sell. The marketing communications mix consists of six (6) major modes of communication. Briefly describe these using examples. In your description please include your assessment on the choice made by the marketer.Students are to describe any TWO (2) activities undertaken by a company in their community that they would consider to be marketing activities. You are to describe the marketing activities that you encountered/ experienced or observed Identify what marketing activities you consider them to be? Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Who are the activities or messages targeted to? Based on your reading of the course material, what marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?1. What is Integrated Marketing Communication? 2. What is the Value of Integrated Marketing Communication? Please include the sources.