Recently, a corporation has been advertising an electronic muscle stimulation product known as “Slendertone” in women’s magazines, stating that the product can: “tone and firm any part of the body with no effort by the user”, “provide the user with the benefit of a workout without exercise”, “reduce the user’s body measurements by 4 cm or more” and “give the user, in 40 minutes per day, the equivalent of 300 general exercises”. Jeanette was so convinced that she bought a machine 3 months ago, but the product in fact does none of these things.Advise Jeanette under Consumer Law.
Recently, a corporation has been advertising an electronic muscle stimulation product known as “Slendertone” in women’s magazines, stating that the product can: “tone and firm any part of the body with no effort by the user”, “provide the user with the benefit of a workout without exercise”, “reduce the user’s body measurements by 4 cm or more” and “give the user, in 40 minutes per day, the equivalent of 300 general exercises”. Jeanette was so convinced that she bought a machine 3 months ago, but the product in fact does none of these things.Advise Jeanette under Consumer Law.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Recently, a corporation has been advertising an electronic muscle stimulation product known as “Slendertone” in women’s magazines, stating that the product can: “tone and firm any part of the body with no effort by the user”, “provide the user with the benefit of a workout without exercise”, “reduce the user’s body measurements by 4 cm or more” and “give the user, in 40 minutes per day, the equivalent of 300 general exercises”. Jeanette was so convinced that she bought a machine 3 months ago, but the product in fact does none of these things.Advise Jeanette under Consumer Law.
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