A customer reported finding a severed human fingertip in soup purchased from Aduane Pa Restaurants. The soup package was purchased as a take-out order. Your company has several quality controls in place to prevent accidents like this. The Ghana Police Service is investigating. The customer has taken pictures and posted them all over the Web and made both libellous and slanderous comments against your company in media interviews and blogs. As the Public Relations Manager of Aduane Pa Restaurants, it has become necessary that you issue a press release to the media and your customers to correct any wrong impression that is being peddled around by the said customer.  Prepare a one page press release

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

 A customer reported finding a severed human fingertip in soup purchased from Aduane Pa Restaurants. The soup package was purchased as a take-out order. Your company has several quality controls in place to prevent accidents like this. The Ghana Police Service is investigating. The customer has taken pictures and posted them all over the Web and made both libellous and slanderous comments against your company in media interviews and blogs. As the Public Relations Manager of Aduane Pa Restaurants, it has become necessary that you issue a press release to the media and your customers to correct any wrong impression that is being peddled around by the said customer.  Prepare a one page press release

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning