Ranga Ramasesh is the operations manager for a firm that is trying to decide which one of four countries it should research for possible outsourcing providers. The first step is to select a country based on cultural risk factors, which are critical to eventual business success with the provider. Ranga has reviewed outsourcing provider directories and found that the four countries in the table that follows have an ample number of providers from which they can choose. To aid in the country selection step, he has enlisted the aid of a cultural expert, John Wang, who has provided ratings of the various criteria in the table. The resulting ratings are on a 1 to 10 scale, where 1 is a low risk and 10 is a high risk. John has also determined six criteria weightings: Trust, with a weight of 0.4; Quality, with 0.2; Religious, with 0.1; Individualism, with 0.1; Time, with 0.1; and Uncertainty, with 0.1. Using the factor-rating method, which country should Ranga select?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.8: Positioning Strategies And Value Propositions
Problem 1LO
icon
Related questions
Question

Ranga Ramasesh is the operations manager for
a firm that is trying to decide which one of four countries it
should research for possible outsourcing providers. The first
step is to select a country based on cultural risk factors, which
are critical to eventual business success with the provider.
Ranga has reviewed outsourcing provider directories and
found that the four countries in the table that follows have an
ample number of providers from which they can choose. To
aid in the country selection step, he has enlisted the aid of a
cultural expert, John Wang, who has provided ratings of the
various criteria in the table. The resulting ratings are on a 1 to
10 scale, where 1 is a low risk and 10 is a high risk. John has also determined six criteria weightings: Trust,
with a weight of 0.4; Quality, with 0.2; Religious, with 0.1;
Individualism, with 0.1; Time, with 0.1; and Uncertainty,
with 0.1. Using the factor-rating method, which country
should Ranga select?

CULTURE SELECTION
COSTA
CRITERION
MEXICO PANAMA RICA PERU
Trust
1
2
2
Society value of quality
work
7
10
10
Religious attitudes
3
3
5
Individualism attitudes
5
2
8
Time orientation attitudes
4
6
7
3
Uncertainty avoidance
attitudes
3
4
2
9,
m4
2.
Transcribed Image Text:CULTURE SELECTION COSTA CRITERION MEXICO PANAMA RICA PERU Trust 1 2 2 Society value of quality work 7 10 10 Religious attitudes 3 3 5 Individualism attitudes 5 2 8 Time orientation attitudes 4 6 7 3 Uncertainty avoidance attitudes 3 4 2 9, m4 2.
Expert Solution
steps

Step by step

Solved in 3 steps with 1 images

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning