Question Select one of the industries mentioned in the case (sales and service, education or health care) and discuss THREE (3) features of mobile phones you would consider to fit the category of being above and beyond the basic characteristics of mobile phones. The discussion should include an explanation and relevance of each feature. The feature(s) you choose to consider must not be stated in this document.
CASE BACKGROUND
MGMT Mobile Company (MMC) offers mobile services to users on a monthly subscription basis.
Special discounts are given to customers for frequently using their pre- or post-paid mobile service.
Customers can also sign up online or visit one of ten outlets stationed at various locations around the
country. Customers can opt to receive their bills either through the post or online but all payments are
due by the 21st of each month. An 18.5% mobile tax is applied to the cost of all services. All
transactions, customer calls and other data are captured in a database, where specific data can be
extracted for decision making.
As a new employee of a team in the IS Department of this corporation, your manager wants you to
produce some reports for him to review for the next quarter, such as which types of customers should be
targeted for special offers and how much money is received for taxes.
Reports reaching Executive management revealed that all of the outlets were receiving increased orders
for mobile phones. These requests comprised features above and beyond the basic characteristics of
mobile phones, such as Wi-Fi or cellular access to the internet or a Bluetooth connection to another
device; a battery that powers the device; a physical or on-screen keyboard; touchscreen interface; a
virtual assistant, such as Siri, Cortana, or Google Assistant; the ability to download data from the
internet or another device and wireless operations. Furthermore, these specialized features labeled
“above and beyond the basic characteristics of mobile phones” originated from personnel in sales and
service, education and health care industries.
Question
Select one of the industries mentioned in the case (sales and service, education or health care)
and discuss THREE (3) features of mobile phones you would consider to fit the category of
being above and beyond the basic characteristics of mobile phones. The discussion should
include an explanation and relevance of each feature. The feature(s) you choose to consider
must not be stated in this document.
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