Provide examples of how an organization such as a university can use different media to present a consistent message using integrated marketing communications (IMC). Who are the target customers, what is the message, and what media channel would you recommend that they utilize to achieve this?

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Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.