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According to an analysis of an Apple market-product grid for its personal computer line, Apple would get the least product synergies from the
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- Mulling over M & M In the 1930s Spanish Civil War, Forrest Mars saw soldiers eating chocolate pellets with a hard shell to carry these chocolates easily without the risk of melting. This gave him an idea, and the M&M’s Plain Chocolate Candies were introduced in the USA market in 1941. The product was a hit with the American soldiers and U.S. Army became its first big customer as it gave the soldiers an option to carry chocolate in tropical climates without melting. In 1949, the brand introduced the tagline “Melt in your mouth, not in your hand,” and this led to a considerable increase in its sales because it delivered on a solid insight, especially from parents who did not like to see their children making a mess when eating chocolate. M&M’s are button-shaped chocolate-filled candies with hard shells surrounding a filling which varies depending upon the type of M&M’s. The product is available in various colors – red, yellow, orange, brown, green, and blue. Initially,…Mulling over M & M In the 1930s Spanish Civil War, Forrest Mars saw soldiers eating chocolate pellets with a hard shell to carry these chocolates easily without the risk of melting. This gave him an idea, and the M&M’s Plain Chocolate Candies were introduced in the USA market in 1941. The product was a hit with the American soldiers and U.S. Army became its first big customer as it gave the soldiers an option to carry chocolate in tropical climates without melting. In 1949, the brand introduced the tagline “Melt in your mouth, not in your hand,” and this led to a considerable increase in its sales because it delivered on a solid insight, especially from parents who did not like to see their children making a mess when eating chocolate. M&M’s are button-shaped chocolate-filled candies with hard shells surrounding a filling which varies depending upon the type of M&M’s. The product is available in various colors – red, yellow, orange, brown, green, and blue. Initially,…Please do not give solution in image formate thanku choosen product acer laptop: Propose three strategic recommendations to address previously identified weak alignment OR ways to strengthen the strong alignment. You must incorporate recent scholarly literature to justify your proposed recommendations. These recommendations should not include pricing, quality, manufacturing, or operational improvements
- What is average product ? Explain with appropriate example ?8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera. heart pacemakerCreate a product life cycle strategy using below seven phases for Vivo cellphone: 1. Conceive 2. Plan 3. Develop 4. Qualify 5. Launch 6. Maximize 7. Retire
- Please read below scenario in which a consumer explains how she made purchasing decision for a sofa. When I tried to choose a sofa for my living room, I noticed the print advertisements of Brand X and Y. I loved the sofa models of both brands. But Brand Y offered 25% discount on that week. Therefore, I visited a store of Brand Y and bought my sofa. I liked it, because it's very comfortable. Please select the name of Hierarchy of Effects that the consumer likely used. a) The Low-Involvement Hierarchy b) The Experiential Hierarchy c) All the above d) The Standard Learning HierarchyWhat exactly does the word "FMS option" imply and how does it work?20- Which one of the following is the benefit for setting manufacturer’s suggested retail price? a. Drive the competitors b. Reduce retail price competition c. Raise prices and earn profits d. Increasing the value of the product
- When the salesperson "Sami" 4 points tells his customer "Youssef" the following: "Mr. Youssef, we have discussed several benefits that seem especially important to you. First, you agree that this line will be popular with the fashion-conscious shoppers your store caters to. Second, you indicated that the prices I quoted will allow you excellent profit margins, and third, if we process your order now, you will have the merchandise in time for the pre-holiday buying period. With this in mind, let's go ahead and process your order today." Which method Sami is using when closing the sale with his prospect Mr. Youssef? * O Direct Appeal Close Trial Close. Summary-of-Benefits Close Assumptive Close.compare and contrast customer needs, wants and demands. Describe the need versus the want for the following products: Honda bike, Nike shoes and iPod.Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being: a. The availability of the product and unexpected situational factors. b. The attitude of others and the cost of the product. c. The attitude of others and unexpected situational factors. d. The cost and availability of the product.