Please read below scenario in which a consumer explains how she made purchasing decision for a sofa. When I tried to choose a sofa for my living room, I noticed the print advertisements of Brand X and Y. I loved the sofa models of both brands. But Brand Y offered 25% discount on that week. Therefore, I visited a store of Brand Y and bought my sofa. I liked it, because it's very comfortable. Please select the name of Hierarchy of Effects that the consumer likely used. a) The Low-Involvement Hierarchy b) The Experiential Hierarchy c) All the above d) The Standard Learning Hierarchy
Please read below scenario in which a consumer explains how she made purchasing decision for a sofa. When I tried to choose a sofa for my living room, I noticed the print advertisements of Brand X and Y. I loved the sofa models of both brands. But Brand Y offered 25% discount on that week. Therefore, I visited a store of Brand Y and bought my sofa. I liked it, because it's very comfortable. Please select the name of Hierarchy of Effects that the consumer likely used. a) The Low-Involvement Hierarchy b) The Experiential Hierarchy c) All the above d) The Standard Learning Hierarchy
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please read below scenario in which a consumer explains how she made purchasing decision for a sofa. When I tried to choose a sofa for my living room, I noticed the print advertisements of Brand X and Y. I loved the sofa models of both brands. But Brand Y offered 25% discount on that week. Therefore, I visited a store of Brand Y and bought my sofa. I liked it, because it's very comfortable. Please select the name of Hierarchy of Effects that the consumer likely used.
- a) The Low-Involvement Hierarchy
- b) The Experiential Hierarchy
- c) All the above
- d) The Standard Learning Hierarchy
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