Please list the main industries in which A.P. Moller Maersk Group is specialized b) What are the core businesses (services) provided by the company? c) Which business functions are accomplished within the A.P. Moller Maersk Group? Considering the businesses (industries) what may be the marketing strategies covered by Maersk?
A) explain the following questions after reading the passage about MAERSK.
A.P. Moller - Maersk is an integrated transport & logistics company with multiple brands and is a global leader in container shipping and ports. Including a stand-alone Energy division, the company employs roughly 80.000 employees across operations in 130 countries. In addition to owning one of the world’s largest shipping companies, Maersk is involved in a wide range of activities in the shipping, logistics, and the oil and gas industries. So The Maersk Group operates within global trade, shipping and energy industries and provides innovative marketing solutions that will help not only its companies advance, but the overall industries as well.Transport & Logistics consists of Maersk Line, APM Terminals, Damco, Svitzer and MaerskContainer Industry. The mission of these businesses is to enable and facilitate global supply chains and provide opportunities for our customers to trade globally. Soren Skou, the Group CEO of A.P. Moller - Maersk A/S is also the CEO of the Transport & Logistics division. Energy consists of Maersk Oil, Maersk Drilling, Maersk Supply Service and Maersk Tankers. Claus V. Hemmingsen, the Group vice CEO of A.P. Moller - Maersk A/S is also CEO for the Energy division. These businesses require the full range of commercial and administrative
functions within management, sales, marketing, etc. At the Maersk Group there is a distinctive set of Group Core Values which drive the way they
do business. These corporate values were ingrained into their operations by their founders, the Moller family, who state their main value as: "The basic principle is that people can trust us." At Maersk, the Executive Board consists of the Group’s CEO and CFO, along with the CEOs
of four of our core business areas that are part of the main focus of Maersk's investments in strategic growth. Maersk Group management is organized around a two-tier system, with a Board of Directors with a supervisory role and an Executive Board responsible for overall
operations, financial results and business growth. The legal entity, A.P. Moller – Maersk A/S is listed on the Copenhagen Stock Exchange. Shares
in the company are divided into A and B shares, with only A shares conferring voting rights. The group currently has some 91.000 shareholders. The comparative figures of the A.P. Moller – Maersk A/S are given table in the below….
| A.P. Moller – Maersk A/S | 2016 | 2017 | 2018 | 2019 |
| REVENUE | 34,464 | 30,945 | 39.257 | 38,890 |
| EARNINGS PER SHARE | -25 | -11 | 2.98 | 23 |
QUESTIONS
a) Please list the main industries in which A.P. Moller Maersk Group is specialized
b) What are the core businesses (services) provided by the company?
c) Which business functions are accomplished within the A.P. Moller Maersk Group? Considering the businesses (industries) what may be the marketing strategies covered by Maersk?
d) Please explain financial situation of the A.P. Moller Maersk Group with the help of its revenues and earnings per share between 2016 and 2019. If the company’s revenues decrease, how does this influence the benefits of the registered shareholders?
e) Who take place in the Executive Board of A.P. Moller Maersk Group? What are the business management strategies of A.P. Moller Maersk Group?
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