***Not an assignment*** As a Senior Manager of the Customer Service Department in Joyah Airlines (JOL). you are been instructed by CEO, Dato' Dony Bernadi, to execute an intensive plan mprove the Quality and Reliability of service to JOL's customers. Prepare a thorough plan on how you going to apply the concept of QRM towards excellent Quality and Reliability services to the customers

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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***Not an assignment*** As a Senior Manager of the Customer Service Department in Joyah Airlines (JOL). you are been instructed by CEO, Dato' Dony Bernadi, to execute an intensive plan mprove the Quality and Reliability of service to JOL's customers. Prepare a thorough plan on how you going to apply the concept of QRM towards excellent Quality and Reliability services to the customers
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