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Q: Differentiate the Selling Concept with the Marketing Concept
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A: Marketing refers to the activities undertaken by the companies to promote their products or services…
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Q: What is the first step of the communication process a.sender b.encoding, c.message, d.channel
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Q: Why does native advertising need to be regulated?
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A: Product- A product is any goods or service the company sell to serve a needs or wants of the…
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Q: marketing
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Q: Discuss the different methods for determining the advertising appropriation
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Q: Summarize the seven basic steps in the personal selling process
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Q: What are the primary purposes of personal selling?
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Q: Identify several characteristics of effective sales objectives.
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Q: Define strategic business units (SBUs)
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Q: Describe how organizations benefit from total quality management.
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- Analyze the case presented below and answer the questions. John has recently joined an organization after being jobless for almost a year and suffering from severe financial crisis. This organization won the contract for the design of the brakes for the NAVY A-7 Air Craft with an innovative four rotor brake design. John was responsible for testing the brake design. Testing, however showed that this design has not met the specifications mentioned in the contract. John informed his supervisor but he was reluctant to put more effort because the deadline is already over and company promised to get him promoted after successfully launching the design. So, the supervisor pretended that the design is in accordance with the Government standards and launched the design without considering dangers attached to it. He is torn between his social obligation and his loyalty to his supervisor. Also, he fears of losing a job, which he desperately needs to support his family. a) Should he ignore the…Decision regarding the risk that is taken in the senior management orders when closing positions in investment portfolios to guarantee profitability for its clients, after an announcement from the FED that indicates that the possibility of losses in stock titles in the capital market has increased . Select one: a.Mitigation. b.Acceptance. c.Transfer. d.Control.Which employee involvement group has the highest power to make proposals and the greatest amount of information? Why?
- The Application Analyst (AA) department manager, Lori Williams, called the training department and asked to sit down and discuss the new product they were rolling out to all the company's AAs, worldwide, and what training could be offered starting on August 11 and ongoing as they were looking to roll out Document Manager on October 2. This product would affect 2500 people.Lori Williams met with two trainers, Sarah Ward and Caroline Smith. Lori explained that all of the AAs were creating the same documentation over and over again, but had to save it to their own desktops and were unable to share the information because they didn't have a document repository. Document Manager was going to fix this problem. All of the AAs could then share documentation. Document Manager too would have a template in it for the AAs to use. Document Manager would make the AA's work much easier and quicker. The AAs were asked by upper management to be more effective with their documentation. Lori wanted to…13- A business organization takes and utilizes various natural and man-made resources from the environment. We know that pollution destroys the environment and hence it is necessary to protect the environment. Like every other member of the society, a business organization too needs to take adequate pollution control measures because pollution control is a collective responsibility. Some of the important reasons for adopting pollution control measures are as follows: a. Improved Public Image. b. All options are correct. c. Reduced Risk of Liability. d. Reduction of Health Hazards.Anne and Ed are disagreeing over the content of the employee manual of their new start-up. Anne wants to keep the content to a bare minimum or have no handbook at all because a lawyer friend of hers warned her that handbook are often misinterpreted and can create legal problems. Ed wants a comprehensive handbook with standardized rules and policies to prevent misunderstandings. Explain if you would side with Anne or Ed and why
- You are finance director in a public sector organization that has experienced difficulty attracting and retaining skilled staff. To assist in overcoming this problem, the board has engaged a consultant to recommend an improved benefits structure, to apply to all staff. The consultant has produced his report, and you have been asked to consider the proposed staff benefits structure, and make appropriate recommendations to the board. You study the report, conduct appropriate research, and assess the costs involved. You conclude that it will be necessary to increase staff costs, but you believe these will be offset by the efficiencies brought about by recruiting and retaining high-quality staff. The report contains the following recommendations: Benefits should be related to the length of service of members of staff. After one year of continuous employment, a member of staff will qualify for private health insurance. Private health insurance should cover the member of staff and his or her…Individual Problems 15-5 Every year, management and labor renegotiate a new employment contract by sending their proposals to an arbitrator, who chooses the best proposal (effectively giving one side or the other $5 million). Each side can choose to hire, or not hire, an expensive labor lawyer (at a cost of $300,000) who is effective at preparing the proposal in the best light. If neither hires a lawyer or if both hire lawyers, each side can expect to win about half the time. If only one side hires a lawyer, it can expect to win three fourth, or 0.75, of the time.The firm “Company Dew” traditionally provided only those benefits and services, which were necessary for the employees, such as, compensation due to work-related injury or illness. “Company Dew” never actually had that corporate flavor and had always ignored the human aspect. So far, the company had been successful by providing quality products and maintaining aggressive promotional campaign. But, of late, the managing director felt that there were several potential problems with the company’s policies regarding benefits and services. The most critical of them was the employee’s turnover. Historically, there had been massive employee turnovers at the junior level, which many thought to be the cause of long working hours (10-12 hours daily) and also along with very low wage compared to other industry. Of late, there had been remarkable cases of senior employees resigning. Few years back, some employees went to the managing director, demanding pension and other benefits such as profit…
- Management An organization is developing a business plan. The intent of the organization is to provide a service for a community in need, but it appears that they might have trouble obtaining financing. The board is trying to decide whether to be transparent in their financials or over predict so that they can properly finance their venture. Given the mission of the organization in the scenario, consider whether over predicting financials would be a breach of ethics.Sara is a homeowner looking to sell her house. She hires James, a licensed Florida broker as the listing agent. Eric is a prospective buyer looking to make an offer on Sara's house. How would you characterize each party's role from the seller's perspective? O James is the agent, Sara is the client, and Eric is the customer. O James is the agent, Sara is the customer, and Eric is the client. O James is the client, Sara is the agent, and Eric is the customer. O James is the client, Sara is the customer, and Eric is the agent.Larkin and Oliver bought their first home in May 2019. Their real estate agent told them that all of the property tax would be deductible. Is this accurate? Yes. All property tax is deductible on the purchase of homes. Yes. Besides the complete property tax deduction, homeowners can also get an exclusion from capital gains (but only if they are a married couple, like Larkin and Oliver). No. The only tax benefit for homebuyers is that they are allowed to withdraw up to $10,000 from their IRA to go toward the down payment for their home. No. Homeowners can deduct a total of $10,000 between state, city, and property taxes.