Disintermediation The cutting out of marketing channel intermediaries by product or service producers or the displacement of traditional resellers by radical new types of intermediaries ? True False
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- If a middleman is eliminated from a marketing channel, under what conditions will costs decrease? Under what conditions will costs increase? Will the middleman’s functions be eliminated? Explain.Why do some marketing channels use VMI, while othersdo not?What role does strategic collaboration with channel partners and third-party vendors play in maximizing the impact of sales promotion initiatives ?
- W hat role does strategic collaboration with channel partners and third-party vendors play in maximizing the impact of sales promotion initiatives ?. explain What role do wholesalers and retailers play in marketing channels?Several people are of the view that e-marketing has resulted in dis- intermediation (i.e. the elimination of traditional intermediaries from distribution channels) providing countless opportunities and occasionally disadvantages for both marketers and consumers. Discuss these views and those opportunities and disadvantages from the viewpoint of the marketer and the consumer.
- What is a channel of distribution? What are channelintermediaries?Many propose that e-marketing has resulted in dis-intermediation (i.e. the elimination of traditional intermediaries from distribution channels) providing great opportunities and sometimes disadvantages for both marketers and consumers. Discuss this proposition and those opportunities and disadvantages from the perspective of each of the marketer and the consumer.Outline the four most common channels for businessproducts. Describe the products or situations that leadmarketers to choose each channel
- Define marketing channels, and identify the members of a marketing channel. In not less than five sentences, explain why manufacturers choose to use intermediaries between themselves and the end-users.High-end retailers such as Neiman Marcus, Saks Fifth Avenue, and Barneys New York represent which of the following distribution channels? Value-added channels Streamlined channels Fulfillment channels Mass-market channels Only B and DSelect a consumer product that is sold through multiple channels. Explain the various channels and the type of retailer you can purchase the product from. What are the advantages and challenges of using multiple channels? Are these retailers effective at product distribution to consumers?