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- 1 Advertising model > Inputs * Exposures to various groups per ad Men 18-351 7 Men 36-55 Men >55 Women 18-35 10 Women 36-55 11 Women >55 2Total viewers 13 14 Cost per ad 17 Advertising plan 22 Men 18-35 23 Men 36-55 24 Men >55 25 Women 18-35 26 Women 36-55 27 Women >55 29 Objective to minimize 30 Total cost 45.9 Number ads purchased Constraints on numbers of exposures Actual exposures 62.800 60.100 28.000 38.6 Revenge 28.9 28 6 4 1 6 4 3 24 Revenge 120 7 60.500 60.400 ??? ??? Sunday Night Football Q: What is the value in cell B27? Sunday Night Football > > > >= S > 3 5 3 1 1 1 14 100 5 D The Simpsons 5 2 0 4 2 0 13 80 0 Required exposures 60 60 Rachael Sports Center Homeland Ray 28 60 60 28 0.5 0.5 0.2 0 0.1 The SportsCente Simpsons r 0 1.3 9 3 0.7 0.2 0 0.9 od 0.1 0 1.9 13 Homeland 1 26 0.1 0.1 0 0.6 1.3 0.4 2.5 15 Rachael Ray 18 CNN 0.1 0.2 0.3 dood 0.1 0.2 0.3 1.2 CNN 8 18 The Good Wife 2 5 1 3 5 5 21 140 The Good Wife 0 Minimum Required exposures 60 60 28 60 60 289) Advertising Contribution Planned sales $1,500,000; Ad sales $185,000; Ad Gross profit 7%; Balance of sales GP 24% Total Sales? Total Profit $? I Total Profit %112 A creditor is planning a new marketing campaign to promote low loan rates when referring to specific credit terms an advertising is permitted following information? A) A competitor's APR B) A low APR that is unavailable C) The lowest APR who is available in the market D) A low APR to be offered only for a limited time
- 31. Who are the people important in the buying decision? (give 3)1. Explain introduction sales report. 2. Explain objective sales report. 3. Explain recommendation sales report.Q46 Select the correct option after identifying the statement/s that is/are false. 1. Ultimately, the difference between advertising and public relations is that advertising takes a longer, narrow view of image and reputation; 2. Ultimately, the difference between advertising and public relations is that advertising takes a longer, broader view of the importance of image and reputation; 3. Ultimately, the difference between advertising and public relations is that public relations takes a shorter, view of the importance of image and reputation ;4. Ultimately, advertising takes a longer, broader view of the importance of image and reputation Select one: a. 1, 4 b. 2,3 &4 c. 1,2,3, &4 d. 1,
- Strongly Disagree Disagree Agree Strongly Agree Question 7. Information technology allows for tracking the delivery of a product. 9. As long as a company offers a product or service at a low price, it will sell more than competitors do. 10. I think suppliers must be able to respond quickly to inventory needs. 11. I think decreasing the time to complete a process and reducing costs result in decreased customer satisfaction. 12. Computerized order processing provides for better information management. SHA. Markets and Welfare IN THE NEWS How Ticket Resellers Help Allocate Scarce Resources modern twist on a practice that has long been registered as a broker from buying and selling demonized by the public and legislators. Scalping certainly results in some con- sumers paying higher prices than they other- wise wuuld. Bul inu exchange for high prices, them most highly. If someone decides at the consumers can get the tickets they want, when last minute to attend a play, a concert or a they want them, without waiting in line or com- game, they can find tickets at some price. peting to be among the first to buy them online Without scalpers, some people who value the at a given time. Opponents mistakenly con- event highly would be unable to buy tickets for clude that high prices are the fault of scalpers, seats of the quality they desire. when in fact prices are high because of a large Is ticket reselling a scourge ora way to make markets more efficient? tickets for a profit. Scalping…Year Advertising Expenditure ($000) Membership Subscriptions 2013 51 62 2014 58 68 2015 62 66 2016 65 66 2017 68 67 2018 76 72 2019 77 73 2020 78 72 2021 78 78 2022 84 73 2023 85 76 1. How much must be spent on advertising to obtain a membership of 80 (000)? 2. i What is the nature of the relationship between advertising expenditure and membership?
- Answer plzz...Mr. Mohammed is appointed as a Sales Executive of Tiles selling section of Danube Home. He has been assigned the task of selling the floor tiles through personal selling mode. He was given on the job training for three months by a senior executive of floor tiles regarding finding sales sources, creating good relationship with the prospect, making effective presentation, presentation techniques etc. As he is new to the job, he is finding very difficult to understand and find the sources of good prospects. Q- Describe the type of sales presentation that will be suitable to Mr. Mohammed according to the business and steps to be followed in the presentation.$ To the Internal Revenue Service (IRS), the reasonableness of total itemized deductions depends on the taxpayer's adjusted gross income. Large deductions, which include charity and medical deductions, are more reasonable for taxpayers with large adjusted gross incomes. If a taxpayer claims larger than average itemized deductions for a given level of income, the chances of an IRS audit are increased. Data (in thousands of dollars) on adjusted gross income and the average or reasonable amount of itemized deductions follow. Adjusted Gross Income Itemized Deductions ($1,000s) 22 ($1,000s) 9.6 27 9.6 32 10.1 48 11.1 65 11.5 85 19.7 120 25.5 (a) Develop a scatter diagram for these data with adjusted gross income as the independent variable. 30- 25 20 15 Itemized Deductions ($1,000s) 10 5- 0 20 40 60 80 100 120 140 Adjusted Gross Income ($1,000s) thousand Itemized Deductions ($1,000s) 30 25 20 15 10 · . 5 0 20 40 60 80 100 120 140 Adjusted Gross Income ($1,000s) Itemized Deductions ($1,000s)…