Q: Explain any two (2) components of attitudes using examples
A: Attitude illustrates an individual's feelings, opinions, and beliefs about features of his/her…
Q: Understand the sales environment
A: The sales environment is all the components related to selling the product like market conditions,…
Q: Identify and understand the social factors that affect consumer buying decisions
A: The behavior of consumers is essential to understand to give them tailored marketing programs and…
Q: What is the difference between competitive advertising and comparative advertising?
A: Advertising is the most important part of marketing and helps marketers in creating awareness…
Q: What is the markup approach to pricing?
A: Cost plus price is also known as markup price. It is a pricing method where the fixed percentage is…
Q: E-commerce changed the marketing of goods?
A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…
Q: In the case of a security compromise, what should firms do?
A: Every day, businesses of all sizes are under attack. From a small mom and pop-gas station that keeps…
Q: When online encyclopedias were first introduced to the market, sales of hard copy encyclopedias…
A: Porter's Five Forces is a framework for examining a firm's competitive landscape. Competitive…
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A: The way consumers browse for your goods, from discovery through purchase and even repurchase, is…
Q: Describe the bases for segmenting business markets
A: A business market is elucidated as the market in which the sellers and purchasers both are business…
Q: explain how knowing which hierarchy of effect the travellers market segment is likely to use will…
A: I have a shampoo and conditioner bar product and I have to influence the travel market segment. Now,…
Q: Show what business process could be improved by using e-business technologies to enhance the…
A: Technology is innovation, and business innovation is doing different things to provide better…
Q: Explain the importance of market segmentation
A: Market segmentation are categorized into four main types; which are, demographic, psychographic,…
Q: Explain the difference between a pull policy and a push policy. Under what conditions should each…
A: Indoor advertising is a one-way communication where only the advertiser sends a message to the…
Q: Why do you think Patagonia tends to use advocacy advertising instead of product advertising?
A: Patagonia is a manufacturer of clothing brands. The main motive of the brand's mission is to save…
Q: Analyze how public relations is used and evaluated.
A: Public Relations- It is the set of methods and strategies that are related to managing how…
Q: Explain when marketing research should be conducted
A: Thousands of start-ups are launched each year, and each one of them believes that their idea will…
Q: How does a sales manager, who cannot be with each salesperson in the field on a daily basis, control…
A: A sale is an exchange of two products that occurs between two or more parties who are a buyer and a…
Q: Explain how and why firms implement positioning strategies and how product differentiation plays a…
A: Successful product differentiation encompasses the identification and communication of the unique…
Q: What is the difference between competitive advertising and comparative advertising?
A: In a market, a seller makes use of different advertising tactics. This is decided according to the…
Q: Describe how Patagonia uses different elements of the promotion mix.
A: Marketing is the area which is connected with customers need fulfilment and need satisfaction. The…
Q: Compare and contrast price and nonprice competition. Describe the conditions under which each form…
A: Price is the monetary value paid for a product in a marketing exchange; it could also be things that…
Q: Describe team selling and relationship selling.
A: Personal selling defines the process wherein sales representatives are the one who communicate and…
Q: Describe media evaluation and selection techniques
A: Ans. Introduction Media evaluation is the examination of media content, rating its openness using…
Q: What is personal selling? How does personal selling differ from other types of promotional…
A: It's not easy to sell. With increased competition, a salesperson may need to meet with prospective…
Q: Compare price competition with nonprice competition.
A: Pricing is the act which is performed after the product is plan and operational needs are planned.…
Q: Discuss the importance of pricing decisions to the economy and to the individual firm
A: Pricing is the task which is associated with fixing value for the products manufactured. Price…
Q: What are the ‘’Needs and Wants" and "Jobs to Be Done" of the Walkers' consumers?
A: JOBS TO BE DONE are best described as a vision - a lens through which you can see markets,…
Q: How do target-market characteristics determine which promotional methods to include in a promotion…
A: answer 1 The promotional mix refers to the various ways that companies communicate the brand,…
Q: Discuss the differences between services and goods
A: Services vs. Goods In economics, goods and services are frequently used interchangeably. Companies…
Q: What are some sources of negative public relations?
A: Public Relations professionals help a company or person in several unpaid or received…
Q: Recently, I saw a small three-wheeled van with a sign in the back "wash your car at your home". Base…
A: The companies have become customer oriented in the way they operate their business. The products…
Q: Marketing managers have to review multiple aspects when deciding what specific promotional mix to…
A: Ans. Introduction All that you want to be familiar with the elements influencing promotion mix. A…
Q: Under what conditions is cost-plus pricing most appropriate?
A: Markup pricing is another term for cost-plus pricing. It is a pricing method in which a fixed…
Q: Why is the Food Network such an important venue for many advertisers?
A: FOOD NETWORK is a one-of-a-kind lifestyle network, website, and publication that introduces viewers…
Q: Explain how marketers analyze competitors’ prices
A: A marketer has to understand the expenses of competing brands. When nonprice competition is…
Q: Consider the consumer purchase of a juice bar product such as a smoothie, juice, or bowl. Is the…
A: Consumers normally make a routine, Limited or extended problem solving decisions in their life. Each…
Q: Explain what marketing channels and channel intermediaries are, and describe their functions and…
A: Marketing refers to the activities undertaken by the companies to promote their products or services…
Q: Research this Tourism New Trends and Products topics: "PERSONALIZATION AND CUSTOMIZATION EXPERIENCE"
A: Personalized and customized marketing is also considered direct marketing as it consists of…
Q: A. Creative Illustration – using your own experience, creatively illustrate the steps involved in…
A: Consumer Decision making process involves the sequential steps while making a purchase. It is the…
Q: Describe the bases commonly used to segment consumer markets
A: Segmentation involves the procedure of breaking up the market into groups of similar consumers. It…
Q: When sales professionals utilize creative efforts to call on prospects or existing customers at…
A: Sale- A transaction between two or several parties in which the purchaser receives intangible or…
Q: How can a product’s characteristics affect the composition of its promotion mix?
A: Anything that has value can be referred to as a product. It can be anything that is made available…
Q: Identify the four major categories of business market customers
A: Significance of customers: 1.Consumers consume a wide range of commodities as well as a wide range…
Q: Assess your buying behavior. How do you go about deciding whether or not to buy a certain product?…
A: Consumers play an important role in any kind of business and it is essential to retain the existing…
Q: Provide some examples of ways in which service procedures might be improved.
A: Customer service has developed multi-folds as the industry has changed so much that now the…
Q: Identify the potential risks in implementing the change in the case study.
A: The case is based on the difference of the opinion between public and government. It implies the…
Q: Describe the social media tools in a marketer’s toolbox and how they are useful
A: Social media marketing refers to the use of social media for the purpose of marketing and selling…
Q: Describe the external environment facing global marketers
A: Whether it is a worldwide or domestic market, marketers have to face the same environmental…
Q: Explain why nonstore retailing is on the rise, and list the advantages of its different forms
A: Nonstore retailing is a form of retailing in which physical retail store is not involved in selling…
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