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Give an example of a company that fits the definition of a transaction broker and briefly describe how it makes money as a business model.
A firm's competitive environment refers to all of the following except:
Select one:
A.
other business selling similar products in the same marketspace
B.
the presence of substitute products
C.
potential new entrants to the market
D.
the plan a business develops to attract customers.
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- Which of the following most likely represents the reason firms attempt to implement sound marketing principles (i.e., the process of creating, distributing, promoting, and pricing goods and services) as part of their overall strategic direction? In other words, sound marketing techniques: Help the firm explain to potential customers A why they must charge such high prices. Help the firm lower their transportation B costs. Help the firm facilitate satisfying exchanges with their most valued customers, which in turn, promotes long term profitable relationships with this same group. Help the firm develop more effective D advertising campaigns.A company that pursues and achieves strategic objectives: Answer C) is frequently in a better position to improve its future financial performance because of the increased competitiveness that flows from the achievement of strategic objectives. D) is likely to be a weak financial performer because diverting resources to the pursuit of strategic objectives takes away from the achievement of financial performance targets. B) is generally not strongly focused on its true mission of making a profit. A) is likely to weaken the achievement of its short-term and long-term financial objectives.Using your knowledge of the marketing mix (4P or 7P depending on your market offering), design a strategy for your business.
- As a young Graduate who has been employed by Kyekyewere Limited who operates four different types of Businesses in four different industries as follows:a) Cash Cowb) Starc) Question Mark / Problem child andd) DogsWith the knowledge skills and competencies that you have acquired as a Graduate who studied Management of Small and Medium Enterprise Advise Management about these Investment Portfolios in the various industry (s). Your advice should cover the followinga) Explain to Management what Cash cow, Star , Question mark and Dogs industries represent.b) Advise Management on which firm(s) demand further investment and why? c) Advise Management on which firm(s) to close down and why?How would the sizes of the potential market, available market, qualified available market, and served market vary for a business/organization? What are some limitations of the NAICS (North American Industry Classification System) categorization scheme? Under what circumstances is believed that the top-down market sizing approach would be more accurate? What about the bottom-up approach?In the current competitive retail business, traditional brick-mortar business model has slowly lost out to e-commerce. When trading is done online, it's important to understand customer buying patterns. In return, the ability to predict this pattern into potential marketing solutions to increase sales and profit. Business owners need to know their customers and understand their needs and behaviors. In current business settings, customers purchasing patterns are recorded within big data. Big data when adequately used serve good and formidable business competitive advantage. To do this, retailers use a technique called market basket analysis. Market basket analysis consists of analyzing large data sets that include purchase history, revealing product groupings, and products that are likely to be purchased together. The simulated case (see table 1) below illustrates a retail purchasing pattern for garments collected over 19 cluster retails. The recorded purchasing combination serves to…
- The Small-A Corporation is currently competing with a first mover which owns 90% of the market share. An aggressivemarketing strategy is expected to entice 10% of the competitor’s market share to shift to Small-A every month while theremaining 90% will not. As a new firm, Small-A expects 30% of his market share to shift back to the competitor everymonth. a. What would Small-A’s market share be after one month?b. What would the competitor’s share be after one month?c. What would Small-A’s market share be after two months?d. What would the competitor’s share be after two months?under the market approach, the key competitive characteristics that need to be identified include a. price, promotion, distribution, and sales b. strategies, objectives, reactive patterns, and strengths and weakness c. pricing, strategies, objectives, and strength. and weaknesses d. structure, conduct, performance e. None of the aboveMotivations for sellers in an M&A transaction are: O a. Better investment options. O b. Exit O c. Management problems O d. All of them.
- You are thinking about buying a used refrigerator. You find three are available. One is being sold by a couple that just bought a new refrigerator, one is sold by a student that just flunked out of school and the third is being sold by a handyman. They are priced about the same. From whom should you buy? of Select one: O a. the flunk out Ob. none of them O c. the married couple. Od. the handy man Next page us page our on this page WXOP?KI SKAThe four fundamental growth strategies help firms identify growthopportunities in the marketplace. The strategies are based on twodimensions: new and current markets, and new and existing productsand services. For example, market penetration is the strategy where thefirm attempts to grow by having its existing market consume more ofits existing products. On the other hand, the growth strategy thatinvolves the firm attempting to grow by attracting a new market to itsexisting products is called what? a. Product development b. Market development c. Diversification d. Market penetration e. Product penetration1. The process of deciding which markets to invest in and pursuing is market selection. One of the major criteria to be kept in mind while doing a market selection is the growth potential of the market that is what is the potential for a company's revenue to grow by investing in a particular market. Market Selection is very critical in the financial sector and involves Segmentation, Targeting and Positioning. Discuss this statement and indicate their interrelationships among the constructs. 2. Without doubt, services have grown dramatically in recent years. As the share of services is growing rapidly in the world economy, one thing is clear: Services are becoming more and more important. Today, they make up already more than 65% of the gross world product. In developed countries, the service sector contributes more to economic growth than any other sector. However, all services have certain characteristics in common. Discuss extensively the four unique characteristics of services that…