The grocery retail industry across America has always tended to involve healthy competition among the various firms in it. (1) Identify the various business competitors in this industry across any geographical location of your choice (County, City , or State ). (2) Determine the respective market shares of each of the largest THREE retail companies in this industry across your chosen geographical location. (3) Analyze the future marketing prospects facing the three industry leaders you identified in Question 2. (4) Provide a strategic planning dossier that identifies new market segments for the three industry leaders you identified in Question 2 .

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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The grocery retail industry across America has always tended to involve healthy competition among the various firms in it. (1) Identify the various business competitors in this industry across any geographical location of your choice (County, City , or State ). (2) Determine the respective market shares of each of the largest THREE retail companies in this industry across your chosen geographical location. (3) Analyze the future marketing prospects facing the three industry leaders you identified in Question 2. (4) Provide a strategic planning dossier that identifies new market segments for the three industry leaders you identified in Question 2 .
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