For this assignment, please do the following: Select two print advertisements—an effective ad and an ineffective ad (see 5 below). Identify the source—name of magazine, website, catalog, etc. Identify the target market—person and usage situation. Identify the objective(s)—cognitive, affective, behavioral. Evaluate the potential effectiveness of each ad using the following criteria: Recall—is the product obvious? Is the company obvious? Persuasion—is the key benefit obvious? Are you convinced?
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
For this assignment, please do the following:
- Select two print advertisements—an effective ad and an ineffective ad (see 5 below).
- Identify the source—name of magazine, website, catalog, etc.
- Identify the target market—person and usage situation.
- Identify the objective(s)—cognitive, affective, behavioral.
- Evaluate the potential effectiveness of each ad using the following criteria:
- Recall—is the product obvious? Is the company obvious?
- Persuasion—is the key benefit obvious? Are you convinced?
Deliverables:
Please submit both print ads (make a digital copy with your camera or scanner).
For the effective print ad, please include the following:
- Copy of the effective print ad
- Source
- Brief description of the target market for the ad
- Brief description of the objective(s) for the ad
- Evaluation of the ad using recall and persuasion criteria
For the ineffective print ad, please include the following:
- Copy of the ineffective print ad
- Source
- Brief description of the target market for the ad
- Brief description of the objective(s) for the ad
- Evaluation of the ad using recall and persuasion criteria
Step by step
Solved in 2 steps
- Evaluate the potential effectiveness of each ad using the following criteria:
- Recall—is the product obvious? Is the company obvious?
- Persuasion—is the key benefit obvious? Are you convinced?
Deliverables:
Please submit both print ads (make a digital copy with your camera or scanner).
For the effective print ad, please include the following:
- Copy of the effective print ad
- Source
- Brief description of the target market for the ad
- Brief description of the objective(s) for the ad
- Evaluation of the ad using recall and persuasion criteria
For the ineffective print ad, please include the following:
- Copy of the ineffective print ad
- Source
- Brief description of the target market for the ad
- Brief description of the objective(s) for the ad
- Evaluation of the ad using recall and persuasion criteria
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