Describe the components of integrated marketing communications (IMC). 8. Select any company and investigate its use of IMC in developing and executing promotional strategies. 9. Compare and contrast the differences between marketing and integrated marketing communication (IMC).
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Course Name: Advertising (Marketing)
Write a concise answer between 140 to 150 words for each question.
7. Describe the components of integrated marketing communications (IMC).
8. Select any company and investigate its use of IMC in developing and executing promotional strategies.
9. Compare and contrast the differences between marketing and integrated marketing communication (IMC).
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- Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 10. What is brand equity? Discuss a brand that you think has brand equity and illustrate how this brand equity has beenachieved.11. Compare and contrast brand loyalty and brand equity as well as how these concepts are related.12. Distinguish between brand equity and brand valuation.Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 19. Briefly describe the major types of online advertising.20. How ethical issues are related to advertising and product placement?Which of the following types of advertising does not require a mortgage loan originator (MLO) to include thair individual MLS unique identifier? A) Business cards B) Advertisements without interest rates C) Advertisements for the mortgage company itself D) Advertisements through social media
- Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 1. How can marketers make effective use of digital and social media in marketing their products and services in variouscountries?2. Explain the concept of integrated marketing communications (IMC).3. What is marketing, and what is the role IMC plays in the marketing process?Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 4. Discuss the role that integrated marketing communications (IMC) play in the development of a promotional mix.5. Discuss the evolving role of the Internet and other digital media in the IMC program for international marketers.6. How can marketers make effective use of digital media in marketing their products and service in various countries?9 Assume that you are a marketing consultant. Provide detailed advice to the marketing department on how to build an effective direct marketing campaign.
- What type of data would a firm use when deciding where an ad should be placed? a. Media usage by the target audience b. Test data from trial subjects. c. Product knowledge of target customers d. Quantitative measures of brand knowledge e. Report data regarding campaign reachDescribe a magazine, Internet, or televisionadvertisement, or a package that uses the following.Evaluate the effectiveness of the ad or package.a. Aesthetic appealb. Source credibilityc. Celebrity sourced. Testimoniale. Fear appealf. Humorous appealg. Emotional appealh. Comparative approachi. Extensive nonverbal elementsj. A two-sided appealk. Positive message framingl. Negative message framingCourse Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 16. What are some of the cultural variables that marketers must consider in developing advertising and promotionalprograms in a foreign market?17. What are the differences between a retailer's long-term and short-term promotional objectives?18. Outline any three advantages and disadvantages of online advertising.
- 4. Advertisers are usually very conscious of their audience. Select an issue of a popular magazine such as Time, Sports Illustrated, Ebony, Vanity Fair, Vogue, etc. From the issue choose two advertisements to analyze. Try to determine the audience being appealed to in each advertisement, and analyze the appeals (verbal and Visual) used to persuade buyers. How might the appeals differ if the ads were designed to persuade a difference audience? IChapter 11 discusses appeal characteristics in advertising. Use Google Videos or Google Images to find examples of the advertisements for the Ford Fiesta advertising campaigns. Evaluate those advertisements based on a. Appeal characteristics b. Message structure characteristicsExploring Paid or Sponsored Placement Online Advertising 1. Use a search engine to find the online advertising webpages on the following websites: Google AdWords Bing Ads Facebook 2. You want to explore using online promotion for the Fit4U website. Determine the types of promotions you want to use and what budget you might need. 3. Use your research to make a recommendation based on price, services offered, and other significant program features.