Case Synopsis: Mahindra & Mahindra Ltd., a $23 billion company in 2021, has been the number one tractor manufacturer in India for the last 30 years. The agriculture tractor sale market in India is seasonal in nature and growing. To meet demand, the company has four manufacturing plants and 26 sales offices across the country; their main job is to coordinate supplies between its 800 dealers and the company. The sales offices provide a rolling demand forecast of tractors for the current month plus two months in the future. The forecast is used to determine the number and models of tractors to manufacture and to support advance ordering of key modules and parts. The deputy general manager of sales in the company’s Farm Division has been receiving an increasing number of complaints from irate dealers about the supply of tractors from the company’s stockyards. He needs your help to fix the situation. 1A. Discuss two additional demand management strategies or tools that MMFE could use to better match supply with demand. 1B. If MMFE follows your recommendations identified above, what financial and service benefits can the company achieve? Be specific and use case information when possible

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
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Case Synopsis: Mahindra & Mahindra Ltd., a $23 billion company in 2021, has been the number one tractor
manufacturer in India for the last 30 years. The agriculture tractor sale market in India is seasonal in nature and
growing. To meet demand, the company has four manufacturing plants and 26 sales offices across the country; their
main job is to coordinate supplies between its 800 dealers and the company. The sales offices provide a rolling
demand forecast of tractors for the current month plus two months in the future. The forecast is used to determine the
number and models of tractors to manufacture and to support advance ordering of key modules and parts. The deputy
general manager of sales in the company’s Farm Division has been receiving an increasing number of complaints from
irate dealers about the supply of tractors from the company’s stockyards. He needs your help to fix the situation.

1A. Discuss two additional demand management strategies or tools that MMFE could use to better match supply with demand.

1B. If MMFE follows your recommendations identified above, what financial and service benefits can the company
achieve? Be specific and use case information when possible.

 

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