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At the conclusion of a marketing research study, a manufacturer of environmentally friendly household cleaning products was startled to learn that their products were purchased by consumers across a broad age spectrum.  They had believed that their market was the younger generation.  This result suggestions that ________ will better describe the key features of the target market than ________. A) psychographics; demographics. B) economics; psychographics. C) subculture; demographics. D) demographics; lifestyle. E) perception; motives.

At the conclusion of a marketing research study, a manufacturer of environmentally friendly household cleaning products was startled to learn that their products were purchased by consumers across a broad age spectrum.  They had believed that their market was the younger generation.  This result suggestions that ________ will better describe the key features of the target market than ________. A) psychographics; demographics. B) economics; psychographics. C) subculture; demographics. D) demographics; lifestyle. E) perception; motives.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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At the conclusion of a marketing research study, a manufacturer of environmentally friendly household cleaning products was startled to learn that their products were purchased by consumers across a broad age spectrum.  They had believed that their market was the younger generation.  This result suggestions that ________ will better describe the key features of the target market than ________.

A) psychographics; demographics.

B) economics; psychographics.

C) subculture; demographics.

D) demographics; lifestyle.

E) perception; motives.

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