Which of the following is NOT one of the socio-cultural trends? Select one: a. The decline of mass market and emergence of niche markets and mass customization are new marketing reality b. Communication technology and infrastructure technology for management c. The lifestyle changes due to PCs, TVs, mobiles and cables enabled the skilled employees to quit overcrowded cities in favour of suburban areas d. Increasing awareness of environmental decay, the need for recycling and conservation of biodiversity are no more mere slogans

Which of the following is NOT one of the socio-cultural trends? Select one: a. The decline of mass market and emergence of niche markets and mass customization are new marketing reality b. Communication technology and infrastructure technology for management c. The lifestyle changes due to PCs, TVs, mobiles and cables enabled the skilled employees to quit overcrowded cities in favour of suburban areas d. Increasing awareness of environmental decay, the need for recycling and conservation of biodiversity are no more mere slogans

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2SC

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