Acme, Corp. produces and sells tennis rackets. Each tennis racket is sold for $150 and average total costs per racket are $125, $100 of which are variable. Acme's fixed costs total $10,000 per month. What is Acme's unit contribution margin? A. $50 B. Neither of these C. $25

Acme, Corp. produces and sells tennis rackets. Each tennis racket is sold for $150 and average total costs per racket are $125, $100 of which are variable. Acme's fixed costs total $10,000 per month. What is Acme's unit contribution margin? A. $50 B. Neither of these C. $25

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 6DRQ

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Concept explainers

Aggregate Planning Strategies

On the basis of the demand forecast, an organization can complete its business plans. When the business plans are complete, an organization can work backward from the completed total sales to the raw materials needed. Thus, annual and quarterly plans are divided into labor, raw material, working capital, and other demands for a medium-term period (6 months to 18 months). This process of evaluating moderate production requirements is known as aggregate planning.

Question

Acme, Corp. produces and sells tennis rackets.
Each tennis racket is sold for $150 and
average total costs per racket are $125, $100
of which are variable. Acme's fixed costs total
$10,000 per month. What is Acme's unit
contribution margin?
A. $50
B. Neither of these
C. $25

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