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Question: What is the most expensive burger you can make?

Question: What is the most expensive burger you can make?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Fat(g) Item cost($) $0.25 $0.15 $0.10 $0.09 $0.03 $0.04 $0.02 $0.04 Item Sodium(mg) Calories Beef Ratty.m 50 17 220 260 330 310 Bun Cheese 70 Onions 1 10 Pickles 260 5 wer Lettuce 3 4 Ketchup 160 20 Tomato 3 As the owner of a fastfoad restaurant with declining sales, your customers are looking for something new and exciting on the menu. Your market research indicates that they want a burger that is loaded with everything as long as it meets certain health requirements. Money is no object to them. The ingredient list in the table shows what is available to include on the burger. You must include at least one of each item and no more than five of each item. You must use whole items (for example, no half servings of cheese). The final burger must contain less than 3000 mg of sodium, less than 150 grams of fat, and less than 3000 calories. To maintain certain taste quality standards you'll need to keep the servings of ketchup and lettuce the same. Also, you'll need to keep the servings of pickles and tomatoes the same. Question: What is the most expensive burger you can make?
Transcribed Image Text:Fat(g) Item cost($) $0.25 $0.15 $0.10 $0.09 $0.03 $0.04 $0.02 $0.04 Item Sodium(mg) Calories Beef Ratty.m 50 17 220 260 330 310 Bun Cheese 70 Onions 1 10 Pickles 260 5 wer Lettuce 3 4 Ketchup 160 20 Tomato 3 As the owner of a fastfoad restaurant with declining sales, your customers are looking for something new and exciting on the menu. Your market research indicates that they want a burger that is loaded with everything as long as it meets certain health requirements. Money is no object to them. The ingredient list in the table shows what is available to include on the burger. You must include at least one of each item and no more than five of each item. You must use whole items (for example, no half servings of cheese). The final burger must contain less than 3000 mg of sodium, less than 150 grams of fat, and less than 3000 calories. To maintain certain taste quality standards you'll need to keep the servings of ketchup and lettuce the same. Also, you'll need to keep the servings of pickles and tomatoes the same. Question: What is the most expensive burger you can make?
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