A large discount store has used a balanced scorecard for several years. The store's vision is to provide customers with affordableproducts in a family-friendly shopping environment. The company's strategy has been to focus on reducing the wait times forcustomers when checking out and when asking questions on the sales floor. Performance measures for the last two years follows.Average sale (total revenue/total invoices)Average variable cost per saleAverage customer wait time at counterAverage wait time for sales floor helpTotal returnsTotal revenueTotal labour costUtilities cost (electricity and phone)Number of items out of stockEmployee turnover(a)Average saleAverage variable cost per saleAverage customer wait time at counterAverage wait time for sales floor helpTotal returnsTotal revenueTotal labour costClassify each performance measure according to one of the four balanced scorecard perspectives.Utilities costNumber of items out of stockYear 1Employee turnover$37.5$15.752.5 minutes3 minutes$142,500$2,000,000$500,000$5,2501203$30$122 minutes2 minutes$135,000$1,683,000$495,000$5,500Year 2Customer or financialFinancial or InternalInternalCustomerFinancialLearning and growth1805

A balanced scorecard is a strategic planning and management system that organizations use to:-…

Answered: A large discount store has used a…

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter1: An Overview Of Strategic Marketing

Section1.2: Dollar Shave Club: The Company For Men

Problem 2C

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