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INT-640 International Marketing Strategy
September 22, 2023
Journal: Final Project Review
Journal: Final Project Review
In 1950, Dunkin’ Donuts was founded in Quincy, Massachusetts by William Rosenburg. Now referred to as Dunkin’, the global chain offers quick-service restaurants that specializes in
2
reasonably priced coffee, bakery, and breakfast sandwiches. The brand is one of the largest coffee and donuts brands, with more than 18,000 franchised restaurants in nearly 35 global markets. The brand continually is increasing its global presence, striving to become the world leader in coffee and donuts. Dunkin’s social media marketing strategy has been a vital part of building and keeping brand loyal followers.
Dunkin’ is committed to delivering fast, high-quality coffee all while providing excellent customer service in a friendly environment. The uniqueness of the brand is it is constantly refining its menu and also tries to provide a varied range of food and beverages to satisfy its customers’ preferences. What is interesting about Dunkin, is the culinary research team is constantly creating new products based on the local market tastes, and also may incorporate local
culture into products. As there is more need for fast food options, Dunkin’s extensive menu lets the brand be able to compete with other established global brands in its industry, including Starbucks and McDonalds. As a result, this brand is perceived as a good choice for consumers interested in high-quality products at an affordable price that ‘keep them running’ day after day (Turban et al.,
2021). The country I selected for the marketing of Dunkin, is Argentina. Argentina has one of the fastest growing economies in South America. The demographics to target in Argentina are the under 40 working class men and women, that have been urbanized, and have an increase in disposable income. All this change for Argentines, has provided a need for quick and speedy alternatives for meals. Dunkin’ should be a good addition, because the people of Argentina love coffee, iced drinks and pastries. Argentines do not care for western favorites like pancakes, eggs
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Related Questions
Evaluate the various aspects that SMC Ltd may consider when extending a CSR strategy from home to host countries in the below extract.
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Questions:
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Extract -
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Extract -
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1) What are the associated procurement problems with Low Suppliers in IKEA?
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Please read the article below and answer question 1. The course is Destination and Attractions Marketing.
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EuroDisney
On April 12th, 1992 the Walt Disney Company opened its
fourth resort and second international
location in Paris, France. After Disney's success opening
Tokyo Disney Resort in 1983, Disney
sought more international expansion. The author spent 5
years working at EuroDisney and accu-
mulated experience working in an international
environment.
Can you please explain me what is happening in this case, What made Paris an attractive choice for a Disney Park?
The park attendance and hotels' occupancy turned out to be
disappointing and caused EuroDisney to
undertake a major realignment. What were the cultural
challenges Disney failed to anticipate as they
ventured outside of the U.S.? And for last how does this apply to management work ?
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Topic : Introduction to international business
Please to use grace Kennedy as the Caribbean country and United States of America as the international business environment and please
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o Discussion on benefits and risks of the international business strategy
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Please give detail information
After a discussion on all strategies as addressed in the course
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Case study attached, Part 1 & Part 2, Part 3 is written down
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2. What were the research objectives or the research questions and research hypotheses about The Central Role of the Reputation of Country-of-Origin Firms in Developing Markets?
3. What were the arguments of the authors about The Central Role of the Reputation of Country-of-Origin Firms in Developing Markets?
4. How was the study conducted and how datasets were analyzed about The Central Role of the Reputation of Country-of-Origin Firms in Developing Markets?
5. What were the findings or conclusions about the Central Role of the Reputation of Country-of-Origin Firms in Developing Markets? Recommendations if any?
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question1
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