Evaluate the Clear (Digital) Communications strategy of Bermuda and its efficacy in an increasingly competitive market.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please read the article below and answer question 1. The course is Destination and Attractions Marketing.

Destination marketing in a pandemic: How Bermuda retained its relevance and found silver linings. (2021, August 26). Boston University. https://www.bu.edu/bhr/2021/08/26/destination-marketing-in-a-pandemic-how-bermuda-retained-its-relevance-and-found-silver-linings/

 

Question 1

Evaluate the Clear (Digital) Communications strategy of Bermuda and its efficacy in an increasingly competitive market. 

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Why was digital communication effective for Bermuda in an increasingly competitive market during the pandemic? 

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