Service

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    According to Lucas (2009), great customer service is presented by knowledgeable, capable, and enthusiastic employees who deliver products and services to their customers and create consumer loyalty. From that point, it could be claimed that the best employees will build the best service which surpass customer expectation and the result of that action is when customer repurchase or talk to another potential customers. In short, customer service is the action when service provider gives customer what they

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    Since+ the global economy embraced customer service, issues regarding levels of customer service have become more prominent in service organisations. Even now there are organisational managers with no training or knowledge of how organisations in the service sector require a high level of customer service. This is ignorance of the fact good customer service can create a competitive advantage; increase profit; efficiency; and increase staff and customer retention and satisfaction. Based on comprehensive

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    Zappos is a well-known online retailing service provider to its several customers. Zappos gives great customer service which comes with its own cost which is far more than traditional efforts for maintaining customer relations. The cost can offset the profitability and the rate of return for any business. There are many opportunities for cost reduction and improvement in bottom line by streamlining various activities such as offering bulk discounts and incentives, which will encourage their customers

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    quality of service. Compares with quality of products, service quality is much more difficult to measure because service is intangible and acts and processes only existing in time. In addition, service has unique characteristic which cannot be found in products, such as customer influence, inseparability of production and consumption, heterogeneity, perishability and labor intensity (Nie & Kellogg, 1999). Even though, there are still many practitioners and academics are keen on measuring service quality

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    Traditionally, Service quality can be portrayed as the result from client comparison between their assumptions about the service they will use and their insight about the service company. That implies that if the insight recognitions would be higher than the desired the service will be considered as fabulous, if the desires rise to the insight observations the service is viewed as great and if the desires are not met the service will be viewed as awful. For a service to be considered as good the

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    1. Introduction This report illustrates all about the service quality of an organization and this report helps to improve the quality of organization. In this report shows the service quality, dimension, advantage of lean process, kanban process and ten principle of good business process management of this organization. Aria gardens is one of the good service quality provider in Albany, New Zealand. Aria Gardens offers three levels of treatments. These are provided in separate areas of

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    Customer Services for Yelp Shuo Yang California Lutheran University Customer Services for Yelp Introduction In 2004, former PayPal employees, Russel Simmons and Jeremy Stoppelman founded Yelp (Jeffrey, 2007). Then Yelp rapid grow up and become a famous worldwide enterprise as well as the largest local online reviews site of the American. Yelp mainly provides online services through Yelp.com and the Yelp mobile app. All Yelp users are not only customers but also reviewers. As a customer

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    Services in Marketing

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     Services marketing are crucial compared to product marketing because services are generally produced while serving the prospect and consumed on the spot and it cannot be stored.  7p’s of marketing help the company to know and evaluate the interaction between the customers and business, which helps to create successful marketing plan. Telecom service industry:  Bharti Airtel is and Indian company offering telecommunication services in 19 countries.  Airtel is market leader in cellular network

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    Ted Guiongo Module: Services management marketing M00498708 Module Number: MKT 3125 Due date: 8/12/2014 Word: Count: ASSIGNEMENT 1 Service organisations must be in close relationship with their customers nowadays, mainly if they expect to enhance their service or gain a strategic advantage. Thereby most of firms interact consistently with the customer in order to perceive precisely what he needs and what he expects by buying the service. Many service management theories or techniques

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    Part 1 Dissatisfying Service incident 2 * Circumstances Leading to the Incident 2 * What Occurred During the Incident 2 * What made the Incident dissatisfying 3 * What could or should have been done differently 3 Part 2 Critical Incident Analysis 4 * The customer gap 4 * Type of encounters that occurred 4 * Source of displeasure/pleasure 4 * Dimensions of the servqual scale 5 * Reliability 5 * Responsiveness

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