YEAR 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 ARRIVAL ('000) 35.5 28 30.3 36 49.5 56 72.4 71 79.3 96 DELAYED RATE 4.2 3.8 3.8 3.5 4.6 4.5 4.6 4.6 4.7 4.5 A marketing analyst for Rockstar Travel Company. He wants to analyze the trend of international tourist arrival in KL by using international tourist arrival rate and flight delayed rate over the past 10 years. Propose ONE (1) forecasting model that can be used by Alvin. Why would you proposed that particular model? Develop the forecasting model that you suggest in (i). Briefly explain your model.
YEAR 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 ARRIVAL ('000) 35.5 28 30.3 36 49.5 56 72.4 71 79.3 96 DELAYED RATE 4.2 3.8 3.8 3.5 4.6 4.5 4.6 4.6 4.7 4.5 A marketing analyst for Rockstar Travel Company. He wants to analyze the trend of international tourist arrival in KL by using international tourist arrival rate and flight delayed rate over the past 10 years. Propose ONE (1) forecasting model that can be used by Alvin. Why would you proposed that particular model? Develop the forecasting model that you suggest in (i). Briefly explain your model.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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YEAR | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 |
ARRIVAL ('000) | 35.5 | 28 | 30.3 | 36 | 49.5 | 56 | 72.4 | 71 | 79.3 | 96 |
DELAYED RATE | 4.2 | 3.8 | 3.8 | 3.5 | 4.6 | 4.5 | 4.6 | 4.6 | 4.7 | 4.5 |
A marketing analyst for Rockstar Travel Company. He wants to analyze the trend of international tourist arrival in KL by using international tourist arrival rate and flight delayed rate over the past 10 years.
Propose ONE (1)
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