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wrapping paper and gave it to his friend as a gift, even though he could afford to buy him a nice hind ed to his friend's birthday. He decided to wrap a piece of junk from the basement in gift. In this case, David is a: A. Patrician B. Tightwad C. Justifier D. Spendthrift 8. If a new s

wrapping paper and gave it to his friend as a gift, even though he could afford to buy him a nice hind ed to his friend's birthday. He decided to wrap a piece of junk from the basement in gift. In this case, David is a: A. Patrician B. Tightwad C. Justifier D. Spendthrift 8. If a new s

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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7. David was invited to his friend's birthday. He decided to wrap a piece of junk from the basement it wrapping paper and gave it to his friend as a gift, even though he could afford to buy him a nice hin gift. In this case, David is a A. Patrician B. Tightwad C. Justifier D. Spendthrift 8. If a new product increases the ideal state of a customer without changing his or her actual state, then a has been created. A. Opportunity B. Search C. Accident D. Need recognition 9. Which of the following is considered a post-purchase process? A. The shopping experience. B. Mood C. Consumer satisfaction D. Shopping orientation SOBU I Date Saved: December
Transcribed Image Text:7. David was invited to his friend's birthday. He decided to wrap a piece of junk from the basement it wrapping paper and gave it to his friend as a gift, even though he could afford to buy him a nice hin gift. In this case, David is a A. Patrician B. Tightwad C. Justifier D. Spendthrift 8. If a new product increases the ideal state of a customer without changing his or her actual state, then a has been created. A. Opportunity B. Search C. Accident D. Need recognition 9. Which of the following is considered a post-purchase process? A. The shopping experience. B. Mood C. Consumer satisfaction D. Shopping orientation SOBU I Date Saved: December
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